Paid Ads Specialist

1 week ago

Philippines MLK Group Pty Ltd Full time

Paid Ads Specialist (Google Ads & Meta Ads) MLK Group Pty Ltd is a 100% Australian owned Digital Services and Innovation company focused on fostering business growth through technology and innovation. Base pay range: $6,000.00/yr - $12,000.00/yr The role is based in Australia and focuses on developing and managing paid advertising campaigns on Google and Meta platforms. The Role Campaign Strategy & Planning – develop and implement paid advertising strategies for Google and Meta platforms aligned with client or company objectives. Conduct audience research, keyword analysis, and competitor benchmarking tailored to the Australian market. Prepare detailed media plans and budget allocations based on campaign goals. Campaign Setup & Management – create, manage, and optimise campaigns on Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads Manager (Facebook & Instagram). Write compelling ad copy and coordinate with designers for creative assets. Implement A/B testing on creatives, audiences, and bidding strategies. Monitor campaign performance daily and adjust bids, budgets, and targeting to maximise ROI. Analytics, Tracking & Reporting – set up and manage tracking using Google Tag Manager, Google Analytics 4 (GA4), and platform pixels. Generate detailed performance reports with insights, trends, and actionable recommendations. Track key KPIs such as CTR, CPC, CPA, ROAS, conversion rate, and cost per lead. Strategy & Proposal Development – prepare campaign proposals and strategy decks for new clients or internal stakeholders. Provide data‑driven recommendations on ad spend allocation, creative direction, and funnel optimisation. Stay up to date with platform updates, new ad formats, and best practices. Contribute to overall marketing strategy by sharing insights from paid media performance. Market Expertise – demonstrate a strong understanding of the Australian consumer market, industry trends, and advertising compliance. Optimise campaigns based on Australian time zones, holidays, and seasonal buying patterns. Use localised targeting strategies and messaging that resonate with Australian audiences. Ideal Profile At least 3 years of experience in Digital Marketing, ideally within the Media & Entertainment industry. Working knowledge of paid advertising specialist roles. Strong analytical skills and comfortable handling numerical data. Adaptable and able to thrive in changing environments. Highly goal‑driven and effective in fast paced settings. What's on Offer? Strong opportunities for career progression. Opportunity within a company with a solid track record of performance. Flexible working options. Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Other Industries: Advertising Services #J-18808-Ljbffr

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