Digital Marketing and Web Optimization Specialist

4 weeks ago

Taguig, Philippines Future You Believe Technologies Inc. Full time

Digital Marketing and Web Optimization Specialist Future You Believe Technologies Inc. On-site - Taguig 3-5 Yrs Exp Bachelor Full-time Job Description Location: BGC, Taguig FYB Technologies Inc. is a startup software technology company specializing in custom solutions software development and gaming integration. We empower businesses of all sizes to succeed in the digital marketplace by creating scalable, high-performance platforms and applications. With a strong B2B focus, we provide a wide range of services, including gateway payment solutions, whitelabel products, and iGaming platforms, such as casino integration, payment gateways, and gaming aggregators. We serve a broad client base, helping them meet the growing demands of the online gaming and e-commerce industries. Our core clients are in the gaming industry, specifically i-casino and iGaming companies. We help them improve their platforms by enhancing user engagement and providing new opportunities for growth. Our goal is to ensure that our clients experience an excellent digital that is interactive and dynamic. Plan, execute, and optimize PPC campaigns on Google Ads, Meta Ads, and other digital platforms to drive qualified leads and maximize ROI. Develop and implement SEO strategies using both on-page and off-page techniques, adhering to white-hat principles for long-term site growth. Analyze both white-hat and black-hat SEO tactics to understand competitor strategies and ensure risk-free, sustainable optimization. Design, maintain, and improve websites using WordPress and Wix , ensuring functionality, responsiveness, and SEO readiness. Utilize HTML and CSS to customize landing pages, enhance site performance, and support marketing initiatives. Conduct keyword research, backlink analysis, and technical audits to identify and resolve issues affecting rankings. Collaborate with cross-functional teams (content, design, and sales) to align marketing strategies with business goals. Monitor and report campaign performance , providing actionable insights to improve engagement, conversions, and ad efficiency. Stay updated on search engine algorithms, digital marketing trends, and emerging advertising tools and technologies. Manage budgets and bidding strategies to ensure optimal ad spend utilization across multiple campaigns. Qualifications: Bachelor’s degree in Marketing, Information Technology, Communications, or a related field. Proven experience (3–5 years) in Digital Marketing, PPC Management, and SEO strategy execution. Strong understanding of SEO principles (white-hat best practices, and awareness of black-hat techniques for competitive analysis). Hands‑on experience with web platforms such as WordPress and Wix . Proficiency in HTML, CSS , and basic web development principles. Proficient in analytics and marketing tools such as Google Ads, Google Analytics, Search Console, SEMrush, or Ahrefs. Creative mindset with strong analytical and problem‑solving skills. Excellent communication and collaboration abilities , able to work effectively across teams. Attention to detail and ability to manage multiple projects and deadlines simultaneously. #J-18808-Ljbffr

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