Performance Marketing Specialist

1 week ago

Quezon City, Philippines Simpletrade Ventures OPC Full time

What You'll Be Doing (Key Responsibilities): Plan, execute, and relentlessly optimize paid advertising campaigns across major platforms, including Facebook/Instagram (Meta Ads), Google Ads , and emerging channels like TikTok Ads and LinkedIn Ads . Monitor campaign health closely, adjusting strategies to crush key KPIs like CPL, ROAS, CTR, and Conversion Rate . Drive continuous improvement through rigorous A/B testing of creatives, ad copy, landing pages, and audience targeting. Analyze campaign data , generate insightful reports, and provide actionable recommendations to elevate our overall performance marketing strategy. Work hand-in-hand with our creative and sales teams to ensure campaigns are perfectly aligned with brand goals and resonant with our target audiences. Be our internal expert—staying ahead of the curve on the latest digital marketing trends, tools, and platform best practices. What You'll Bring (Qualifications): Minimum 2 years of direct, hands-on experience managing and optimizing paid advertising campaigns. Strong, verifiable knowledge of the core digital ad ecosystem, including Meta Ads and Google Ads, plus experience with at least one emerging platform (TikTok, LinkedIn, Pinterest, etc.). Proficiency with analytics and reporting tools (e.g., Google Analytics, Ads Manager, Data Studio/Looker Studio ). Exceptional analytical, problem-solving, and communication skills. The ability to thrive in a fast-paced environment, manage multiple campaigns simultaneously, and work effectively both independently and as part of a team. A Bachelor’s degree in Marketing, Business, or a related field is a bonus, but proven experience is what really counts. Bonus Points For (Nice to Have): Hands-on experience developing sophisticated remarketing campaigns and end-to-end funnel building . A working knowledge of SEO and organic social media strategies. Apply now with your resume and a brief description of your most successful paid advertising campaign #J-18808-Ljbffr

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