Amazon Creative Strategist

HR Admin | Executive Virtual Assistant | Amazon Product Researcher

About PMP Products

PMP Products is a fast-growing, U.S.-based e-commerce company specializing in Amazon and Walmart. With $12M+ in annual sales, we’ve built a reputation for comfort-first product design, operational excellence, and high-performance branding.

Our creative strategy is not a support function — it’s a growth engine. As we scale, we’re looking for a creative strategist who can lead Amazon-native content and define the next generation of our visual brand.

Position Overview

We’re hiring a Creative Strategist — someone who combines deep Amazon experience with business-savvy storytelling and insight-driven ideation. This isn’t about pixel pushing. It’s about owning the creative pipeline that drives measurable revenue.

You’ll conduct competitor audits, write briefs, direct UGC creatives, and lead a testing roadmap that turns visual content into outcomes. Your work will shape performance across Hero Images, A+ Content, Storefronts, and more.

Mission

Turn performance data into scroll-stopping concepts that reduce CAC and lift ROAS across Amazon, TikTok, Meta, and beyond.

Core Responsibilities (First 90 Days)

• Creative research & insights → weekly competitor audits, trend reports, review mining.
• Concept ideation & briefing → translate insights into hooks, briefs, and storyboards.
• Testing roadmap ownership → 90-day calendar, 4+ new hooks per week.
• Cross-channel adaptation → repurpose winning TikTok/Meta creatives across formats.
• Performance analysis → track creative-level metrics, publish weekly “what worked/what’s next” reports.
• Asset library & brand guardrails → maintain compliance, structure, and visual consistency.
• Collaboration → partner with PMM and DTC Lead to support launches and campaigns.
• Key KPIs
  • ≥10% creative win-rate (ads beating control ROAS).
  • 2× scroll-stop rate within 6 months.
  • ≥15% blended CAC reduction through creative optimization.
  • 4+ new hook-based concepts shipped weekly.

Required Skills & Qualifications

• 3–5+ years in Amazon creative strategy or visual content leadership.
• Strong fluency in Adobe Creative Suite.
• Experience with A+ Content, Hero Images, infographics, and CRO-focused layouts.
• Knowledge of Amazon compliance (white backgrounds, resolution, size rules).
• Ability to turn brand attributes (luxury, softness, eco-consciousness) into compelling visuals.

Preferred Bonus Skills

• Familiarity with Premium A+ Content and modular video layouts.
• Packaging design & print production.
• Shopper psychology in home/lifestyle categories.
• Testing tools (PickFu, Helium 10 Audience).

Tech Stack

• Platforms: TikTok Creative Center, Meta Ads Library, GA4, Hotjar.
• Tools: Adobe Creative Suite, CapCut / After Effects / Descript, Figma, Notion.

Compensation & Benefits

Compensation

We offer a competitive salary tailored to your experience level and local market benchmarks. Final compensation will be discussed during the interview process.

Why Join PMP Products

• Own the creative vision of a fast-scaling Amazon brand.
• Collaborate with leadership on revenue-driving strategy.
• Thrive in a performance-driven, feedback-rich environment.
• See your creative ideas directly impact sales and brand growth.

Application Process

Please submit:

• Your portfolio (including Amazon listings or visuals you've created)
• A brief reply answering:

Which Amazon listing do you think has an excellent creative strategy — and why?

Bonus: Share a visual improvement idea or micro-redesign for a top-selling bedding product.

We’re also sharing related opportunities and insights to help you explore roles in this field.