Customer and Campaign Analytics and Optimisation Lead

4 days ago

Manila, National Capital Region, Philippines GCash Full time ₱1,500,000 - ₱2,500,000 per year

Do you want to take the first step in making Filipinos' lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation G ka ba? Join the G Nation today

  • We are seeking a sharp and strategic Analytics & Optimization Manager to lead campaign performance analysis across Portfolio, Segment and Customer Lifecycle initiatives for Wealth Management. This role is critical to ensuring that strategies deployed across the Wealth Management customer lifecycle are insight-led, performance-driven, and continuously optimized for maximum impact.

You will act as the analytical backbone of the Portfolio Development Group — turning data into actionable insights that shape campaigns, product interventions, and go-to-market decisions.

  • Job Description

Duties And Responsibilities

  • Monitor and analyze end-to-end performance of acquisition, habituation, upsell, retention and incubation campaigns across Wealth products.
  • Build dashboards, reports, and frameworks that highlight key trends, growth levers, and performance gaps.
  • Identify conversion bottlenecks and behavioral drop-offs across customer journeys.
  • Partner with Segment Development, Lifecycle, and Product teams to recommend optimizations.
  • Design and interpret A/B tests, multivariate tests, and experiments to validate hypotheses.
  • Work closely with Data Science and CRM teams to support segmentation, modeling, and targeting strategies.
  • Champion a test-and-learn culture within the Portfolio Development team.
  • Provide regular updates and strategic recommendations to leadership on campaign ROI and customer behavior insights.

KPIs

  • Performance Dashboard
  • Insights and Optimisation opportunities and strategies
  • Lift analysis - Display incremental lift in campaigns
  • Customer Lifetime Value
  • Single Customer View
  • Achieve EMAU Targets of WM
  • Achieve Revenue targets of WM
  • Achieve New Activation targets of WM
  • Achieve Use Case Diversity of WM
  • Achieve AVPU targets of WM
  • UCD lift from treatment vs control
  • ATPU lift from treatment vs control
  • Achieve EMAU Targets of WM
  • Achieve Revenue targets of WM
  • Achieve Use Case Diversity of WM
  • Achieve AVPU targets of WM

Top 3-5 Deliverables

  • Performance Dashboard
  • Insights and Optimisation opportunities and strategies
  • Lift analysis - Display incremental lift in campaigns
  • Customer Lifetime Value

  • Single Customer View

  • Additional Job Description

Hiring Requirements

  • Bachelor's degree in Statistics, Economics, Business Analytics, or related field

3+ years of experience in analytics, performance marketing, or data-driven growth roles — ideally in fintech, digital banking, or e-commerce.
Strong skills in SQL, data visualization tools (e.g., Tableau, PowerBI), and statistical analysis.
Experience With Marketing Or CRM Analytics (Clevertap, Salesforce, Etc.).
Deep understanding of customer acquisition funnels, retention metrics, and LTV.
Ability to translate complex data into clear business insights and recommendations.
Proactive, detail-oriented, and collaborative — with a passion for optimization and continuous improvement.
What We Offer
Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package

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