SEO & Digital Marketing Specialist

Overview

Job Title: SEO & Digital Marketing Specialist

Location: Fully Remote, Philippines

Rate: $5 - $7 per hour based on experience

Schedule: Monday to Friday, Eastern Standard Time

Job Type: Full-Time

Employer: AbroadWorks

About AbroadWorks: AbroadWorks is a fast growing global enterprise with established operations in the United States, India, and the Philippines. We specialize in providing both service-based solutions and advanced tech to help North American organizations in finding, onboarding, and managing global talent easily. Global Staffing Services and Technology Solutions describe our current focus and future direction.

As an SEO & Digital Marketing Specialist, you will be responsible for maximizing organic traffic, Google Maps visibility, and inbound leads across all service areas. The ideal candidate will manage end-to-end SEO — from technical optimization, to Google Business Profile management, to content creation and local authority building.

• Proven experience as an SEO & Digital Marketing Specialist, with a strong portfolio of successful campaigns.
• 3+ years proven experience with SEO, preferably in local/home services industries
• Deep knowledge of Google Maps ranking factors and GBP optimization
• Strong background in keyword research, on-page SEO, and content strategy
• Familiarity with technical SEO and site auditing tools (Google Search Console, SEMrush, Ahrefs, Screaming Frog)
• Experience building local citations and backlinks
• Data-driven, detail-oriented, and able to work independently

• Optimize and manage multiple Google Business Profiles across all markets
• Ensure categories, services, descriptions, hours, and photos are accurate and keyword-rich
• Post weekly updates/offers on GBP to drive engagement
• Generate and respond to reviews consistently (volume + keyword relevance)
• Monitor GBP Insights to track visibility, calls, and directions
• Conduct keyword research specific to each service (air ducts, chimneys, dryer vents, insulation, etc.) and service area (Dallas, San Antonio, Austin, etc.)
• Create and optimize service pages (one per service) and location pages (one per city/area)
• Apply on-page best practices: title tags, headers, meta descriptions, alt text, schema
• Ensure internal linking structure supports local SEO and crawlability
• Regularly update content to maintain rankings
• Build a blog/content calendar with FAQ-based articles and seasonal content
• Write and publish customer-focused guides to capture organic traffic and educate homeowners
• Repurpose content for use in Google Posts and social platforms
• Monitor and improve site speed, Core Web Vitals, and mobile responsiveness
• Ensure clean site structure, indexability, and fix crawl errors via Google Search Console
• Manage sitemaps, robots.txt, redirects, and broken links
• Build and maintain consistent NAP citations across major directories (Yelp, BBB, Angi, Houzz, etc.)
• Acquire local backlinks through sponsorships, partnerships, press, and guest posts
• Monitor online mentions and reputation management
• Track traffic, keyword rankings, GBP performance, and conversions (calls, forms, booked jobs)
• Report weekly and monthly performance to leadership team
• Provide actionable recommendations for continuous growth

• Must have excellent English communication skills.
• Ability to complete projects in a timely manner and quickly adjust to changing circumstances and embrace new technologies, processes, or methods.
• Great logical and verbal reasoning skills.
• Exceptionally detail-oriented.
• Exceptional problem-solving and information-processing skills.
• Ability to think outside the box.
• A great work ethic and interest in learning new concepts and growing with the job.
• Ability to work both independently and as part of a team.
• Must have their own work device (preferably a desktop or laptop) and a stable internet connection.

• A total of five paid vacation days per year (additional days can be taken unpaid).
• A 5% raise per year guaranteed (additional raises or bonuses may be given for outstanding performance).
• A paid 15-minute break for every 4 hours of work.
• Healthcare benefits after 2 months of full-time work.

* Vacation days increase by 1 vacation day per year. I.e. after one year of work, the total paid vacation days on year 2 would be six, on year 3 seven, etc.

• Seniority level: Associate
• Employment type: Full-time
• Job function: Marketing
• Industries: Staffing and Recruiting

We are looking forward to making you a part of our team. Thank you for your time and interest.