SEO and Digital Marketing Specialist

Overview Angeles City, PH MCI is a leading Business Process Outsourcing (BPO) company that specializes in delivering tailored solutions to meet the diverse needs of our clients. With a commitment to excellence and a focus on innovation, we have established ourselves as a trusted partner in the industry. Position: SEO and Digital Marketing Specialist The role will be responsible for developing and executing digital marketing strategies to improve online visibility, drive website traffic, and enhance brand awareness. The responsibilities include optimizing website content, implementing SEO techniques, managing digital advertising campaigns, and analyzing performance metrics to achieve business goals and objectives. Responsibilities Conduct keyword research, competitor analysis, and website audits to identify SEO opportunities and areas for improvement. Optimize website content, metadata, and on-page elements to improve search engine rankings and visibility. Develop and implement link building strategies to increase domain authority and enhance organic search performance. Create and optimize engaging and SEO-friendly content for websites, blogs, social media, and other digital platforms. Develop content calendars, editorial schedules, and content promotion plans to drive audience engagement and generate inbound traffic. Collaborate with content creators, designers, and stakeholders to produce high-quality, relevant, and shareable content. Plan, execute, and optimize digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and other paid channels. Monitor campaign performance, analyze key metrics, and adjust targeting, bidding, and creative elements to maximize ROI and achieve campaign objectives. Conduct A/B testing and experimentation to optimize ad copy, visuals, landing pages, and conversion paths for improved performance. Develop and implement social media strategies to increase brand awareness, engage followers, and drive traffic to digital properties. Manage social media accounts, publish content, respond to comments, and monitor conversations to maintain a positive brand presence. Leverage social media analytics tools to track performance metrics, measure engagement, and identify opportunities for growth and optimization. Monitor website traffic, user behavior, and conversion metrics using web analytics tools such as Google Analytics. Generate regular reports, dashboards, and performance insights to communicate key findings, trends, and recommendations to stakeholders. Use data-driven insights to evaluate campaign effectiveness, identify areas for improvement, and inform strategic decision-making. Qualifications Associate Degree, Certification in Communications, Digital Media or Equivalent combination of Training and Experience Proven experience in SEO, digital marketing, or related roles, with a strong understanding of search engine algorithms, ranking factors, and best practices. Proficiency in SEO tools and software, such as Google Search Console, SEMrush, Moz, Ahrefs, or similar platforms. Hands-on experience with digital advertising platforms, including Google Ads, Facebook Ads Manager, LinkedIn Ads, and other PPC channels. Knowledge of social media platforms, content management systems (CMS), and email marketing platforms. Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions. Excellent written and verbal communication skills, with the ability to create compelling content and articulate ideas effectively. Strong project management skills, with the ability to prioritize tasks, manage deadlines, and collaborate with cross-functional teams. Creative thinking and problem-solving abilities, with a passion for staying updated on industry trends, emerging technologies, and digital marketing innovations. Other Requirements All MCI Locations: Must be authorized to work in the country where the job is based. Subject to the program and location of the position: Must be willing to submit up to a LEVEL II background and/or security investigation with a fingerprint. Job offers are contingent on background/security investigation results. Must be willing to submit to drug screening. Job offers are contingent on drug screening results. What You Can Expect from MCI We offer compensation and benefits packages designed to be competitive and to grow with you over time. Starting compensation is based on experience, with a variety of benefits and incentives to support and reward our team members. Note: This description provides a general overview of the role. Supervisors may assign additional duties as needed. The employer reserves the right to revise this job description at any time. This job description is not an employment contract, and either party may terminate employment at any time for any reason. #J-18808-Ljbffr