Digital Strategy and Activations Manager

4 weeks ago

Taguig, Philippines Globe Telecom Full time
Digital Strategy and Activations Manager

Join to apply for the Digital Strategy and Activations Manager role at Globe Telecom

Digital Strategy and Activations Manager

Join to apply for the Digital Strategy and Activations Manager role at Globe Telecom

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.
Job Description

  • Identifies the strategic growth for Prepaid / Postpaid and execute imperatives for the prepaid / postpaid digital channels
  • Grows the total digital performance and online mix in digital channels for prepaid / postpaid business by driving acquisition and operational efficiencies

Duties And Responsibilities
(Funnel Management)
  • Monitors prepaid / postpaid acquisition in digital channels and collaborates with channel partners to generate insights, uncover trends, and identify drivers

(Operations Management for Online business)
  • Defines the ideal prepaid / postpaid acquisition in digital channels (Portal, GlobeOne) and works with enabling teams to ensure the delivery of these ideal experiences
  • Creates and executes relevant promos/campaigns/process/policy changes to address digital channel drivers and continuously improve the customer experience
  • Works closely with BB Capabilities, PEDG and Web Ops teams to monitor Portal, GlobeOne to ensure that features/capabilities are functioning as needed.

(End-to-End Brand Management)
  • Drives prepaid / postpaid broadband’s activations and achieves targets in digital channels by launching relevant promos/campaigns that are exclusive to the channel
  • Monitors prepaid / postpaid acquisition performance in digital channels and collaborates with channel partners to generate insights, uncover trends, and identify drivers
  • Defines the ideal prepaid / postpaid acquisition experience in digital channels (Portal, GlobeOne) and works with enabling teams to ensure the delivery of these ideal experiences
  • Works with PEDG to monitor Portal, and GlobeOne to ensure that assets, spiels, and offers are always updated and functioning

KPIs
(Digital Acquisition)
  • Achievement and improvement in digital acquisition conversion rates

Top 3-5 Deliverables
  • Detailed Project Requirements and Plan
  • Budget Plan and Budget Processing
  • Go-To-Market Plan and Execution
  • Campaign Communication Materials
  • Cadence of Performance Reviews

Equal Opportunity Employer
Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.
Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here
Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us. Seniority level
  • Seniority level Entry level
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing and Sales
  • Industries Telecommunications

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