Digital & KOL Manager (FMCG)

7 days ago

Taguig, Philippines Michael Page Full time

Multinational Company Pioneering Role About Our Client A new player in the child-nutrition space has launched in the Philippines, introducing a formula that highlights freshness, natural ingredients, and balanced nutrition. Positioned toward modern, health-conscious parents, the brand focuses on offering a clean-label product enriched with essential nutrients to support children's overall growth and development, while addressing the increasing demand for safer, more transparent nutrition options in the market. Job Description Develop and execute comprehensive digital marketing strategies across social media, content, and paid channels to strengthen brand visibility and audience engagement. Lead KOL and influencer marketing programs , including identification, negotiation, collaboration, and performance tracking. Manage and grow the brand's presence across social and digital platforms (Facebook, Instagram, TikTok, YouTube, etc.). Plan and implement content calendars, digital campaigns, and brand storytelling initiatives aligned with overall marketing objectives. Collaborate with internal teams and external agencies to ensure consistency in brand tone, visuals, and messaging. Oversee campaign analytics and performance reports to optimize ongoing and future initiatives. Drive brand communications, including digital activities, KOL management, and community engagement . Stay up to date with industry trends, emerging platforms, and best practices in digital marketing and influencer management. The Successful Applicant Bachelor's Degree in Marketing, Communications, Business, or any related field. Minimum of 5 years of experience in digital marketing, communications, or influencer management, ideally within FMCG, lifestyle, or consumer brands. Strong understanding of social media ecosystems , digital content trends, and influencer marketing strategies. Excellent communication, negotiation, and relationship management skills. Data-driven mindset with experience in campaign analytics and ROI tracking. Creative, proactive, and highly organized, with the ability to manage multiple projects simultaneously. Amenable to work onsite daily (no hybrid or remote setup). What's on Offer Opportunity to shape and lead digital and KOL strategies for a growing brand. Work in a fast-paced, creative, and collaborative environment. Competitive compensation package and career growth opportunities. #J-18808-Ljbffr

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