Activations Specialist

4 weeks ago

Taguig, Philippines Coins.ph Full time

Overview

Coins.ph Taguig, National Capital Region, Philippines

Activations Specialist at Coins.ph in Taguig, National Capital Region, Philippines.

Join the pioneer crypto brand in the Philippines. Coins is the most established crypto brand in the Philippines with over 18 million users. The easy-to-use mobile app lets users buy and sell cryptocurrencies and access a wide range of financial services. Coins is regulated by the Bangko Sentral ng Pilipinas (BSP) and holds licenses for Virtual Currency and Electronic Money Issuer from the central bank.

Responsibilities
  • Coordinate and execute experiential and community marketing activations, events, and initiatives to drive brand awareness, user growth, and engagement
  • Work with internal teams to ensure activations align with business goals, brand messaging, and campaign strategies
  • Manage logistics for events, roadshows, campus/community programs, and partner-led initiatives, ensuring end-to-end execution
  • Build and nurture relationships with local communities, partners, influencers, and event organizers to strengthen the company’s presence and reputation
  • Track and analyze activation performance, collect participant feedback, and provide insights for continuous improvement
  • Maintain organized records of activation calendars, budgets, reports, and marketing collaterals for accessibility and consistency
  • Support Business Development and Partnerships in delivering joint activations, co-branded events, and strategic collaborations
  • Provide administrative and operational support for the marketing team, including vendor coordination, budget requests, and approvals
Requirements
  • Strong interest in cryptocurrency, blockchain, and digital finance innovation
  • 3-5 years of experience in event management, activations, or experiential marketing, ideally in tech, fintech, or lifestyle industries
  • Highly organized with excellent project management skills; able to handle multiple initiatives with tight timelines
  • Confident communicator and relationship-builder; comfortable engaging with communities, partners, and event participants
  • Proactive, resourceful, and adaptable in fast-paced, ever-evolving environments
  • Comfortable using data and feedback to evaluate activation success and inform future strategies
  • Collaborative team player with a results-driven mindset and passion for growing communities
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