Digital Marketing Specialist

Make an impact with NTT DATA Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it’s a place where you can grow, belong and thrive. NTT DATA is looking for a Digital Marketing Specialist to join our APAC marketing team to manage campaigns and events for the Australia & New Zealand region. The Digital Marketing Specialist will play a critical role in driving demand generation and pipeline growth through strategic digital initiatives. This position focuses on executing integrated campaigns, managing the lead lifecycle, and elevating NTT DATA’s presence across digital channels. Acting as a key enabler for sales and marketing alignment, the role combines data-driven decision-making with creativity to optimise performance across paid media, social platforms, and marketing automation. The ideal candidate will bring a strong understanding of digital best practices and emerging trends to deliver measurable business impact in a fast-paced, global environment. What You’ll be Doing: Execute integrated digital marketing campaigns across brand, GTM, Sales, Partner, and BDR initiatives. Manage end-to-end lead lifecycle, including capture, scoring, nurturing, and handoff to Sales. Own social media strategy and execution across platforms (LinkedIn, X, etc.), ensuring alignment with brand and campaign objectives. Develop and optimize paid media campaigns (search, display, social) to drive demand and pipeline growth. Monitor and report on campaign performance metrics, providing actionable insights for continuous improvement. Collaborate with internal teams (Sales, ABM, Alliances) to ensure digital initiatives support account priorities and business goals. Maintain and update marketing automation workflows and CRM integrations for lead management. Ensure compliance with data privacy regulations and corporate brand standards in all digital activities. What we are looking for: 3–5 years of experience in digital marketing, preferably in B2B technology or professional services. Strong knowledge of marketing automation platforms (e.g., Eloqua, Marketo) and CRM systems (e.g., Salesforce). Proven experience in managing paid media campaigns and social media channels. Familiarity with SEO/SEM best practices and analytics tools (Google Analytics, Adobe Analytics). Ability to interpret data and translate insights into actionable strategies. Excellent organizational skills and ability to manage multiple projects simultaneously. Proficiency in content creation for digital channels (social posts, landing pages, email templates). Strong understanding of digital trends, including AI-driven marketing tools and personalization. Ability to work effectively in a fast-paced, matrixed environment. Creative mindset with attention to detail in campaign design and execution. Strong vendor management and negotiation skills for paid media and digital services. Tertiary qualification in Marketing, Communications, or a related field. About NTT DATA NTT DATA is a $30+ billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world’s leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and application services. Our consulting and industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 50 countries. We also offer clients access to a robust ecosystem of innovation centers as well as established and start-up partners. NTT DATA is part of NTT Group, which invests over $3 billion each year in R&D. Equal Opportunity Employer NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today. Third parties fraudulently posing as NTT DATA recruiters NTT DATA recruiters will never ask job seekers or candidates for payment or banking information during the recruitment process, for any reason. Please remain vigilant of third parties who may attempt to impersonate NTT DATA recruiters—whether in writing or by phone—in order to deceptively obtain personal data or money from you. All email communications from an NTT DATA recruiter will come from an @nttdata.com email address. If you suspect any fraudulent activity, please contact us. #J-18808-Ljbffr