Marketing Coordinator

Overview Marketing Coordinator (SaaS Focus) — Work From Home. This role supports multi-channel marketing campaigns, content creation, and marketing operations within a fast-paced SaaS environment. You will collaborate with the marketing team, maintain web content, support webinars, and track key metrics across email marketing, social media, SEO, paid media, and analytics. Who’s building Persona? Persona is a global talent partner that helps startups recruit, train, and staff remote professionals. We support long-term career opportunities and provide training, mentoring, and technology resources to enable success. Responsibilities — what you’ll do Assist in executing multi-channel campaigns across email, social media, paid ads, and web. Build and schedule email campaigns using tools like HubSpot. Support lead generation efforts and contribute to pipeline growth in alignment with sales. Draft, edit, and publish blogs, emails, landing pages, and social media content. Grow and manage social presence, particularly on LinkedIn, by drafting and scheduling posts. Conduct keyword research, optimize content, and update on-page SEO elements to enhance search rankings. Assist in setting up, monitoring, and optimizing LinkedIn and Google Ads campaigns. Track campaign performance, contribute insights, and propose improvements to enhance ROI. Gather and organize marketing data to analyze performance and guide strategy. Maintain the marketing calendar and ensure deliverables are completed on time. Update website content using CMS platforms like WordPress or Webflow. Qualifications 1–3 years of experience in marketing coordination, ideally in SaaS or associations. Proficiency with email marketing tools. Familiarity with CMS platforms (e.g., WordPress, Webflow) or basic HTML. Experience managing social media platforms, especially LinkedIn. Working knowledge of SEO tools (e.g., Google Analytics, SEMrush, Ahrefs). Familiarity with paid media platforms like LinkedIn Ads and Google Ads. Comfortable using Zoom for webinars or virtual events. Basic skills in data analysis and reporting. Fully fluent in English. Ability to work U.S. business hours (Pacific, Central, or Eastern Time). This position is for serious, career-oriented candidates. Other qualities Experience or interest in the association or membership-based market is a plus. Strong writing and editing skills, with a keen eye for detail and messaging. Highly organized, with the ability to manage multiple projects and meet deadlines. Proactive team player, eager to contribute across marketing areas. Strong analytical mindset, with the ability to interpret data and refine strategies. Willingness to learn and grow, taking initiative to improve processes and outcomes. Ability to solve complex problems with minimal guidance. Intellectual curiosity and resourcefulness. Professionalism. What we offer Competitive salaries in the industry. Permanent ability to work from anywhere. Opportunities for growth and advancement. A fast-paced and collaborative environment. Warm and friendly company culture. Full benefits. Benefits at Persona Health insurance. Unlimited paid time off (paid sick and vacation leaves). Annual bonuses based on performance. Monthly tech allowance. Opportunity to be paid in your currency of choice. This is a full-time and long-term role, dedicated exclusively to serving one of our clients. All roles at Persona are 100% work-from-anywhere. We provide guidance for remote work setup and carefully match you to a client. We are also growing and looking for professionals in administration, bookkeeping, accounting, finance, project management, operations, recruiting, human resources, content writing, social media management, research, executive assistance, customer service, technical support, data management, video editing, sales, account management, marketing, and design. #J-18808-Ljbffr