Senior Social Media Strategist

4 days ago

Manila, Philippines Gratitude Inc Full time

Job Title: Senior Social Media Strategist-Assistant Manager (Individual Contributor)Salary: 65,000Location/Work set up : EDSA Greenfield/Work from HomeShift Schedule: Night Shift Key Responsibilities Social Selling and Executive Thought LeadershipDevelop and execute a social selling strategy that enables senior leaders to build meaningful relationships with target audiences.Craft compelling thought leadership content tailored to resonate with enterprise and upper midmarket decision-makers, including CFOs, CIOs, CHROs, and customer care leaders.Guide senior leaders on best practices for social media engagement, helping them establish and grow their professional communities. Personal Brand DevelopmentCollaborate with senior executives to define their unique personal brand narratives and align them with company objectives.Create a consistent cadence of high-quality, engaging posts, articles, and multimedia content for LinkedIn and other relevant platforms.Ensure all content reflects the executive’s voice, expertise, and the company’s core values. Content Creation and CurationWrite, edit, and optimize organic and paid social media content, including posts, articles, videos, and infographics, to drive engagement and thought leadership with target audiences.Curate industry-relevant content to support senior leaders in staying active and credible in their areas of expertise.Monitor and respond to interactions with the brand and recommend engagement strategies and tactics for leaders, fostering meaningful conversations with key audiences. Audience Engagement and GrowthIdentify and engage with senior B2B decision-makers, influencers, and industry leaders across social platforms, esp. LinkedIn.Use data-driven insights to refine targeting and improve audience reach and engagement.Track and analyze performance metrics to ensure alignment with engagement and business goals. Platform Management and OptimizationStay ahead of social media trends and platform updates, ensuring the company and its leaders leverage the latest tools and strategies effectively.Utilize analytics tools to monitor campaign performance and suggest data-driven enhancements.Implement and optimize strategies for LinkedIn Sales Navigator and other social selling tools. Collaboration and TrainingPartner with marketing, communications, sales, and client success teams to align social media strategies with broader business objectives.Provide training and resources to senior leaders on social media best practices, trends, and tools.Serve as a trusted advisor to executives, offering guidance on content strategy, engagement, and audience growth. Qualifications Education: Bachelor’s degree in Communications, Public Relations, Journalism, or a related field. Minimum of 7 years of experience in public relations, corporate communications, or a related field, with a focus on the U.S. market. Exceptional writing and editing skills, with the ability to craft compelling stories. Strong understanding of the U.S. media landscape and industry award programs. Excellent project management, collaboration, and organizational skills, with the ability to handle multiple deadlines. Proficiency in PR tools and platforms such as Cision, Meltwater, or similar. Demonstrated Tier 5-level expertise, including strategic planning, strong writing, and tool proficiency (e.g., Canva, video editing). Experience in professional services, technology, or BPO industries is highly preferred. Must have U.S. marketing experience. #J-18808-Ljbffr

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