PPC & Digital Marketing Specialist

4 weeks ago

Cebu City, Philippines SCALE UP BUSINESS SUPPORT OPC Full time

About the Role We’re looking for a detail-oriented and analytical PPC & Digital Marketing Specialist to join our growing marketing team. This role focuses on managing pay-per-click campaigns, conducting keyword research, supporting SEO initiatives, and assisting with cross-channel digital marketing projects. If you’re data-driven, creative, and passionate about optimizing campaigns for real results, we’d love to meet you. Key Responsibilities PPC Campaign Management Build, monitor, and optimize PPC campaigns across platforms such as Google Ads and Bing Ads Track performance metrics, analyze results, and implement strategies to improve ROI Conduct A/B testing to refine ad copy, landing pages, and bidding approaches Prepare campaign performance reports and provide insights for ongoing improvement Keyword Research Perform comprehensive keyword research to identify high-value opportunities for ad targeting and SEO initiatives. SEO & Content Support Assist the SEO team in creating content briefs and uploading optimized content to websites Generate SEO-friendly copy or updates when needed to enhance visibility and engagement. Ad Hoc & Cross-Functional Support Provide assistance for urgent client requests or time-sensitive marketing projects Support other departments, such as social media and email marketing, during peak periods Contribute to brainstorming sessions and help develop new marketing strategies Participate in client meetings or presentations when needed Troubleshoot issues related to digital marketing platforms and tools Qualifications 2+ years of experience in PPC campaign management or digital marketing Proficiency with Google Ads, Bing Ads, and Google Analytics Strong analytical and reporting skills with the ability to interpret campaign data Familiarity with SEO fundamentals and content optimization Excellent written and verbal communication skills Highly organized, detail-oriented, and adaptable in a fast-paced environment Experience with keyword tools (e.g., SEMrush, Ahrefs, Google Keyword Planner) is a plus #J-18808-Ljbffr

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