Digital Marketing Specialist

4 days ago

Quezon City, National Capital Region, Philippines JOB CONNECT RESOURCES INC. Full time ₱216,000 - ₱276,000 per year

DIGITAL MARKETING SPECIALIST

A Digital Marketing job description involves creating and managing online marketing campaigns across various channels like social media, search engines, and email to promote a company's products or services, increase brand awareness, and drive sales. Key responsibilities include developing strategies, creating and optimizing content, managing advertising budgets, analyzing campaign performance using web analytics tools, and reporting on key metrics like ROI and KPIs. Core Responsibilities

  • Strategy Development: Develop and implement online marketing strategies and plans across multiple digital channels, including social media, SEO/SEM, email, and display advertising.
  • Content Creation & Management: Create compelling content for various platforms, manage website content, publish digital content, and ensure brand messaging consistency.
  • Campaign Management: Plan, execute, and monitor digital marketing campaigns to generate leads, drive traffic to websites, and increase conversions.
  • Data Analysis & Reporting: Utilize web analytics tools to track key performance indicators (KPIs), monitor campaign performance, analyze data to identify trends, and report on the effectiveness of campaigns to stakeholders.
  • Channel Optimization: Optimize online content and paid advertising campaigns using SEO, keyword strategies, and other digital marketing tools to improve search engine rankings and ROI.
  • Audience Engagement: Identify target audiences and create meaningful interactions with customers through digital platforms.

Common Digital Marketing Channels & Tools

  • Search Engine Optimization (SEO/SEM): Improving search engine rankings through keyword research and on-page optimization.
  • Social Media Marketing: Managing social media accounts, running paid campaigns, and analyzing social media performance.
  • Email Marketing: Creating and sending email campaigns, newsletters, and promotional offers to customers.
  • Digital Advertising: Managing pay-per-click (PPC) campaigns on platforms like Google Ads and social media.
  • Website Analytics: Using tools like Google Analytics to monitor website traffic and user behavior.

Required Skills

  • Strong understanding of various digital marketing channels and tools.
  • Ability to analyze data and extract actionable insights from web analytics.
  • Excellent written and verbal communication skills for content creation and reporting.
  • Proficiency in creating and managing online advertising campaigns.
  • Knowledge of marketing principles and ability to apply them to digital contexts.

Job Types: Full-time, Permanent

Pay: Php18, Php23,000.00 per month

Benefits:

  • Paid training

Education:

  • Bachelor's (Required)

Experience:

  • Digital marketing: 1 year (Required)

Work Location: In person

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