Product Owner

Overview

At Cebu Pacific, we embrace challenges head-on, staying at the forefront of innovation through agile technology, data-driven insights, and a relentless focus on customer and operational excellence. A career with our Digital Team offers you the opportunity to shape the future of air travel—whether by developing cutting-edge digital products, harnessing the power of analytics, or driving impactful projects that enhance passenger experiences and streamline operations. We don’t just build technology—we create experiences and innovations that inspire and redefine the future of travel. Be part of this exciting journey and let your expertise take flight as a moment maker in the ever-evolving field of Digital as a Product Owner.

Digital Experience

Probationary

Product Owner

The Product Owner is responsible for defining product functionality and gathering business requirements in collaboration with cross-functional teams, including Ancillary, Revenue Management, Pricing, Treasury, and IT. The role uses customer insights from surveys, complaints, market research, and analytics to enhance the digital customer experience. The Product Owner works with the UX/UI team to drive digital transformation, creates user stories and acceptance criteria, and ensures usability principles are incorporated. They manage the iteration plan and feature roadmap on a quarterly basis, ensuring that user stories are well-defined and ready for upcoming sprints. The Product Owner conducts UAT to verify functionality, monitors the sprint backlog, resolves issues with the ITCC and Solutions Support teams, and evaluates the success of enhancements through collaboration with other teams. They monitor competitor products and industry trends to identify opportunities to further improve the digital customer experience.

• Defines functionality and gathers business requirements in coordination with other teams (e.g., Ancillary, Revenue Management, Pricing, Treasury, IT).
• Gathers and analyzes customer needs through surveys, complaints, market research, and analytics to improve the digital experience.
• Drives improvements in user experience by working with the UX/UI Team to push digital transformation and adoption.
• Collaborates with Solutions and Technical Architects, Lead Developers, Scrum Masters, and Project Managers to design and deliver new features and enhancements.
• Creates user stories (and acceptance criteria) and ensures requirements, functionality, and usability principles are incorporated.
• Maintains the flow of story elaboration and ensures stories are groomed and ready more than 2 weeks prior to the sprint.
• Creates the iteration plan and features roadmap on a quarterly basis for assigned products and digital channels.
• Monitors the sprint backlog and recommends improvements through sprint retrospectives.
• Conducts UAT for functionality and business requirements.
• Ensures features work correctly and experiences are improved.
• Coordinates with Analytics, Ancillary, and the Commercial Team to evaluate outcomes and plan next steps.
• Ensures resolution of issues and bugs in production by working with the ITCC and Solutions Support teams.
• Keeps abreast of competitor products and industry trends to drive digital innovation.

Educational Background: Must be a graduate with a bachelor’s degree—ideally in computer science, information technology, business management or similar fields.

Work Experience: At least 1 year of experience in digital product management, business analysis, or similar roles.

Skills:

• Experience in an Agile Scrum environment.
• Passion for mobile, internet, and emerging technologies.
• Usability, Product Management, and Design Thinking background is a plus.
• Strong analytical, prioritization, planning, and problem-solving skills.
• Excellent organizational and time management skills.
• Creative thinker with a vision.

• Great Place to Work certified airline in Southeast Asia.
• Recognized as Best Employer Brand on LinkedIn for two consecutive years.
• Forward-thinking team that values innovation and continuous improvement.
• Opportunities to develop and nurture talents with extensive learning programs.
• Employee perks including travel benefits for employees and eligible family members.
• Comprehensive healthcare coverage upon hire.

Note: This position is for an Individual Contributor and will be based in Pasay City, Metro Manila with a hybrid workplace arrangement.

Your moment matters. Be a Moment Maker