CRM Specialist

1 week ago

Muntinlupa, Philippines WPT Global Full time

About WPT Global Since WPT's inaugural high-stakes televised poker games in 2003, the brand has symbolised poker prominence. Transitioning from its renowned live events, WPT Global now pioneers an avant-garde online platform, redefining how players and fans experience poker worldwide. Working hours 02:00 - 10:00 UTC Location Remote (Asia-based) The Role As a CRM Specialist (Asia-based) at WPT Global, you will drive player engagement and retention through data-informed lifecycle marketing. You'll design, launch, and optimise campaigns across email, push, SMS, and in-app channels, working closely with Product, Design, and Customer Support to deliver a consistent, high-quality player experience. This is a remote role operating on 02:00-10:00 UTC to align with global teams. Fluency in English is required, and we are seeking proficiency in Mandarin or another Asian language such as Thai, Vietnamese, Indonesian, Malay, Tagalog/Filipino, or Korean to support regional localisation. Requirements Minimum 2 years of CRM experience in the iGaming industry (casino or poker required). Deep understanding of bonus systems, wagering logic, and retention mechanics. Hands‑on experience with Customer.io or similar CRM tools (e.g., Optimove, Braze, Solitics, Smartico, etc.). Strong analytical mindset and comfort working with segmentation logic and dynamic data attributes. HTML knowledge for email editing and template adjustments. Fluent in English (written and spoken); additional language is a strong plus. Excellent organisational skills, able to manage multiple projects under tight deadlines. Proactive, detail‑oriented, and passionate about CRM and player experience. Basic understanding of online poker and casino player behavior. Key Responsibilities Plan, create, and optimise CRM campaigns targeting specific customer segments across all channels (email, push, SMS, and in‑app). Build automated customer journeys and real‑time triggers to engage players throughout their lifecycle — from onboarding to VIP reactivation. Configure and test bonuses and promotions (casino, poker, and cross‑sell) within the CRM platform. Analyse player behaviour and campaign performance, identifying opportunities for optimisation and improved retention. Collaborate cross‑functionally with Product, Design, and Customer Support teams to ensure a seamless player experience and message consistency. Localise campaigns and adapt communication strategies for different regions and languages. Maintain CRM data hygiene, ensuring accurate segmentation, attributes, and dynamic content. Monitor KPIs and prepare weekly performance reports. Assist in A/B testing of campaign content, timing, and incentives to continuously improve effectiveness. Benefits Competitive Salary Quarterly Performance Reviews: Regular check‑ins leading to additional bonuses. Uncapped Performance Bonuses: Rewarding high‑impact work. Fully Remote Role: Work from anywhere in Asia. Tech Setup Budget: Get the tools and equipment you need to do your best work. Monthly L&D Hours: Dedicated time for professional growth and skill development. Empathetic Culture: A supportive, inclusive environment where your voice matters. Full‑Time Global Employment: Be part of a diverse, international team redefining online poker. #J-18808-Ljbffr

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