Integrated Media Planner

4 weeks ago

Makati, Philippines The Huddle Room Full time

Overview

Integrated Communications Specialist responsible for managing marketing campaigns across multiple touchpoints (TV, Radio, Print, Digital, OOH, Activations, etc.). Optimize touchpoint investments to deliver cost-efficient and effective results and develop integrated plans across disciplines.

Responsibilities
  • End-to-end campaign management from insight-generation to conceptualization of strategy, detailed planning, implementation, and post-campaign evaluation.
  • Translate market data into media objectives and determine reach and frequency using a multi-channel planning strategy.
  • Analyze quantitative and qualitative data to gain deep understanding of the target market.
  • Evaluate different platforms and identify opportunities within each platform.
  • Use historical data to forecast channel or program performance and project campaign outcomes.
  • Conceptualize creative media ideas beyond traditional usage to propel and magnify campaigns.
  • Develop media ad hoc reports and white papers to deepen knowledge of the media landscape and forecasts.
  • Understand industry and category performance KPIs and benchmarks; conduct post-campaign evaluation to identify best practices and learnings.
Qualifications
  • Understanding and analysis of market performance; insightful and strategic thinker.
  • Creative thinker for ideation of non-traditional media executions.
  • Strong account and client management skills.
  • Clear and concise oral and written communication in English and Filipino.
  • Agile with keen attention to detail; perform tasks with integrity.
How to Apply

Email your CV to:

#J-18808-Ljbffr

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