Integrated Media Planner
7 days ago
Overview
Integrated Communications Specialist responsible for managing marketing campaigns across multiple touchpoints (TV, Radio, Print, Digital, OOH, Activations, etc.). Optimize touchpoint investments to deliver cost-efficient and effective results and develop integrated plans across disciplines.
Responsibilities- End-to-end campaign management from insight-generation to conceptualization of strategy, detailed planning, implementation, and post-campaign evaluation.
- Translate market data into media objectives and determine reach and frequency using a multi-channel planning strategy.
- Analyze quantitative and qualitative data to gain deep understanding of the target market.
- Evaluate different platforms and identify opportunities within each platform.
- Use historical data to forecast channel or program performance and project campaign outcomes.
- Conceptualize creative media ideas beyond traditional usage to propel and magnify campaigns.
- Develop media ad hoc reports and white papers to deepen knowledge of the media landscape and forecasts.
- Understand industry and category performance KPIs and benchmarks; conduct post-campaign evaluation to identify best practices and learnings.
- Understanding and analysis of market performance; insightful and strategic thinker.
- Creative thinker for ideation of non-traditional media executions.
- Strong account and client management skills.
- Clear and concise oral and written communication in English and Filipino.
- Agile with keen attention to detail; perform tasks with integrity.
Email your CV to:
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