Senior Media Planner

Overview

dentsu Makati, National Capital Region, Philippines

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Job Description: dentsu is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands; Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms. Carat is the world’s first media agency and privileged to work with some of the most storied and innovative brands in the world. Most recently named a leader amongst global media agencies by Forrester, Carat is consistently ranked the #1 media agency in the world. With over 12,000 experts in over 100 countries Carat delivers an unparalleled capability to unlock real human understanding and connect people and brands through powerful and engaging media experiences. Operating in over 145 markets worldwide with more than 46,000 dedicated specialists and partnering with 95 of the top 100 global advertisers our collective vision is to be at the forefront of people-centred transformations that shape society.

What your typical day will look like: As the Senior Media Planner, you'll be responsible for developing media strategies that align with marketing and business objectives, while maximizing advertising returns across various channels. By analyzing data and staying informed on media trends, consumer behavior, and the competitive landscape, you'll create innovative strategies to ensure campaigns reach the right audience effectively and efficiently. You'll work closely with clients to understand their goals and make informed decisions on the best media channels to drive impactful business results.

Core responsibilities include:

• Media Strategy & Planning: Develop comprehensive media strategies, channel recommendations, and detailed flowplans. Liaise with media owners for proposals, and utilize media planning and audience insights tools to optimize campaign effectiveness. Analyze data to determine the best media mix, ensuring campaigns meet client goals and budgets.
• Client & Agency Collaboration: Manage day-to-day client relationships, collaborating closely with clients, creative agencies, and internal teams to ensure smooth execution of campaigns. Lead post-campaign reporting and maintain clear communication on campaign performance across local, regional, and global levels.
• Financial & Administrative Support: Oversee invoice billing and coordinate with clients on purchase orders and signed contracts. Ensure timely and accurate maintenance of reporting systems (VSMS, media plans, status reports) and all related administrative processes.
• Relationship Management: Foster strong working relationships with both internal teams (e.g., specialists) and external media partners, ensuring clear communication, accurate briefings, and staying updated on industry trends to enhance campaign outcomes.

A bit about you:

• Media Experience & Planning: 3+ years of experience in a media agency, with a preference for integrated media planning expertise.
• Analytical & Creative Abilities: Strong analytical skills with the ability to translate data insights into actionable strategies that align with client business objectives, balanced with creative thinking.
• Attention to Detail & Organization: Exceptional attention to detail, accuracy, and the ability to meet deadlines while managing multiple tasks independently in a well-organized manner.
• Communication & Technical Skills: Excellent interpersonal communication skills, both face-to-face and via email/telephone, along with proficiency in Excel, PowerPoint, and other relevant PC applications for reporting and presentations.

What’s in it for you:

• Hybrid work arrangement.
• The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change
• Career Development and Learning & Development opportunities, including access to our global online dentsu University
• Be part of a global network that truly invests in recognising performance with via our Never Before Awards, and social impact, including having a clearly mapped path to becoming net zero

Become a champion for meaningful progress: Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures. If you want to belong to a one global network where opportunities are limitless – we look forward to welcoming you.

Next Steps
Sound exactly like the sort of role for you? Apply now

Location: Makati City

Brand: Carat

Time Type: Full time

Contract Type: Permanent

• Seniority level : Mid-Senior level
• Employment type : Full-time
• Job function : Marketing and Sales
• Industries : Advertising Services

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