Digital Media Planner

4 weeks ago

Makati, Philippines dentsu Full time

Overview

dentsu Makati, National Capital Region, Philippines

Digital Media Planner

As a Digital Media Planner, you are tasked to help formulate media objectives and strategies to address marketing and business objectives while maximizing returns on advertising across different media channels. You will analyse relevant data, think creatively, and develop innovative strategies to ensure campaigns reach the right target audience in the most effective and efficient way. You will work with clients to understand their wants, needs and objectives and decide which media channels should be used for specific campaigns to drive business results.

Key Accountabilities

Planning:

  • Develop media strategy, channel recommendations and prepare the detailed media flowplan
  • Liaise with media owners for proposals
  • Experience with media planning and audience insights tools
  • Collect and analyse data to determine best media mix for campaigns
  • Engage clients and creative agencies on day-to-day operations
  • Produce campaign reports at local/regional/global levels
  • Ensure all media goals and strategies are delivered and executed within budgets
  • Lead post-campaign reporting in partnership with internal and external partners
  • Timely delivery and upkeep of all relevant reporting systems and templates (VSMS, media plans, contact reports, status reports)

Client relationship management:

  • Day-to-day account management of key clients

Finance:

  • Ensure billing of invoices in internal systems and liaising with clients for POs / signed CEs

Managing specialist relationships:

  • Internal : Manage relationships with specialist teams internally – clear and accurate briefing of them.
  • External : Build effective working relationships with media partners to stay abreast of current trends.

Required skills:

  • University graduate/ Fresh Graduates are welcome
  • 1-2 years media agency experience essential; integrated media planning is a big plus
  • Strong analytical skills, ability to relate results to client business objectives
  • Balanced ability to perform analytically and creatively
  • Accuracy and attention to detail
  • Compliance with deadlines
  • Well organized multi-tasker able to work independently
  • Excellent interpersonal skills and style, including face-to-face, email and telephone manners
  • Excellent planning and organizing skills
  • Good PC skills, especially Excel and PowerPoint

Attributes:

  • Passionate, with strong opinions about communications
  • Desire to exceed expectations and deliver cutting-edge strategies
  • Ability to build strong relations with colleagues, clients and network partners
  • Able to generate and present well-considered ideas and solutions
  • Thrives in a fast-paced, changing environment; can adapt plans due to changes in objectives, priorities or budgets while minimizing impact
  • Good organizational skills and attention to detail
  • Multitasks and stays effective under pressure
  • High energy and an approachable manner
  • Team player, takes initiative, able to work under pressure

Inclusion and Diversity

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone and strive to create an inclusive workplace where individuality is valued.

Keeping connected

Please visit our website to learn more and connect with us on social.

Other

*Please include an updated CV in your application.

**We regret that only shortlisted candidates will be notified.

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing, Advertising, and Strategy/Planning
Industries
  • Advertising Services
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