Head of Digital Marketing

The Digital Marketing Head is responsible for leading the enterprise-wide digital marketing ecosystem across all brands and business segments of the company. This role oversees end-to-end digital strategy, media performance, CRM governance, AI-driven marketing, and digital execution excellence, ensuring that all digital initiatives drive measurable business results across awareness, lead generation, and conversion. The Digital Marketing Head combines strategic leadership with hands‑on technical expertise in paid media, search, programmatic advertising, data‑driven targeting, and customer lifecycle management to position the company as a leader in digital real estate marketing. KEY RESPONSIBILITIES Lead the planning, development, and execution of the enterprise digital marketing roadmap across residential, commercial, and corporate business units. Set digital performance KPIs and ensure alignment with brand, sales, and business objectives. Drive innovation in digital channels, tools, and marketing technologies. B. Media Strategy, Buying & Optimization Oversee all digital media investments to maximize efficiency, cost‑effectiveness, and performance. Lead performance across: Programmatic Display (RTB, AI bidding, video, native, banner ads) earch Engine Marketing (SEM) via Google Ads and similar platforms Search Engine Optimization (SEO) for lead generation and organic visibility Ensure media buying leverages economies of scale, unified vendor management, and brand‑wide consistency. Monitor ad performance and optimize campaigns for lead quality, cost efficiency, and funnel contribution. C. Execution Governance & Digital Excellence Establish digital marketing governance standards including tagging, data capture rules, attribution models, and creative guidelines. Ensure all campaigns follow best practices in tracking, experimentation, retargeting, and measurement. Standardize workflows with internal teams and agencies to safeguard brand integrity and execution quality. D. Enterprise CRM Strategy & Governance Own the company’s CRM vision and ensure alignment across Sales, Marketing, and Customer Engagement. Strengthen CRM processes such as lead scoring, segmentation, nurturing journeys, automation rules, and customer lifecycle management. Work closely with Digital Sales and BI teams to ensure data accuracy, pipeline visibility, and campaign‑to‑sales alignment. Optimize CRM tools, adoption, and user discipline across the enterprise. E. AI Marketing & Data‑Driven Targeting Integrate AI‑powered marketing technologies for enhanced targeting, predictive analytics, and marketing automation. Implement AI and machine learning tools for: Audience modelling & predictive lead scoring Dynamic creatives & personalization Automated bidding in paid media Intent‑based targeting and remarketing Collaborate with Data/BI teams to build advanced performance dashboards and real‑time insights. F. Cross‑Functional Leadership & Stakeholder Management Partner with Sales, Brand, CRM, Strategy, BI, and Project Development teams to align digital priorities with business needs. Lead relationships with digital agencies, media partners, MarTech vendors, and industry platforms. Coach and develop the internal digital team, building capabilities in analytics, media, and marketing technology. G. Reporting, Performance Reviews & Executive Insights Lead the development of digital performance dashboards for senior executives. Present insights, trends, and recommendations regularly to ExCom and senior leaders. Deliver strategic guidance on market shifts, digital behaviour trends, and competitive landscape. QUALIFICATIONS Bachelor’s degree in Marketing, Digital Communications, Business, Data Science, IT, or related field. 15+ years of experience in digital marketing, performance marketing, or media strategy. Deep expertise in SEM, SEO, Programmatic, CRM, and analytics. Strong leadership experience managing internal teams and agencies. Strong understanding of MarTech, adtech, CRM platforms, analytics dashboards, and AI‑driven marketing tools. Proven track record in driving measurable digital results in large, multi‑business organizations. KEY COMPETENCIES AND SKILLS Programmatic Media Buying SEM / SEO Mastery CRM Strategy & Lifecycle Marketing AI/Automated Marketing Systems Data Analytics & Optimization Execution Governance & Quality Assurance Leadership & Cross‑Functional Collaboration Highly analytical and data‑driven decision maker Strategic thinker with strong execution discipline Strong communication and executive presence Innovative, adaptive, and forward‑looking Collaborative and influential across diverse teams #J-18808-Ljbffr