PR & Media Manager

Overview

As a PR & Media Manager, you’ll lead the planning, development and execution of public relations strategies that amplify UMG’s artist, campaigns and brand presence across all media touchpoints. In this role you’ll drive earned media coverage, manage various content partners, strengthen press relationships, execute media conference for local and international artists, and craft compelling narratives that resonate with fans and the music industry while working closely with internal marketing teams, Label heads, artist management, media contacts to shape how UMG and its artists show up in the cultural conversation.

Responsibilities

• Develop and implement comprehensive media strategies for local and international artist campaigns, encompassing traditional (print, TV, radio) and new media (podcasts, other relevant digital and content platforms, etc.)
• Support the planning and execution of PR campaigns for artist campaigns- domestic and international.
• Plan, coordinate and manage budgets for PR events (press conference/junkets), programs and all media-related initiatives.
• Build and maintain strong relationships with entertainment, lifestyle, music and digital media partners.
• Pitch stories and secure editorial coverage (interviews, features, press releases, etc.) across platforms.
• Draft press materials including media advisories, bios, talking points and Q&A’s.
• Manage external PR agencies- briefing them on campaign goals, overseeing deliverables, ensuring alignment with UMG brand standards, and track performance.
• Monitor and track media coverage, preparing post-campaign reports and insights.
• Collaborate with international and local PR teams to craft messaging and share results.
• Stay updated on industry trends, news cycles and cultural moments to inform outreach opportunities.
• Support issues and reputation management efforts as needed.
• At least 5 years of experience in PR, Media relations or communications preferably in music, entertainment or lifestyle sectors.
• Solid network of media contacts across print, digital, radio and broadcast and with experience working or managing PR agencies.
• Excellent writing, storytelling and communication skills
• Strong sense of passion for music and entertainment.
• Deep pop-culture immersion to pitch stories or content strategy that’s aligned with the trends
• Detail-oriented, organized and comfortable managing multiple priorities.
• A self-starter with strong interpersonal skills and a collaborative mindset.
• Knowledge of media monitoring or analytic tools.
• Experience with working with talents in a PR or entertainment environment is a plus.

Interested? Please follow the link to submit your application today

Note: Only shortlisted applicants will be contacted.

About Universal Music Group

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.

Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.

UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.

Seniority level

Associate

Employment type

Full-time

Job function

Marketing, Public Relations, and Advertising

Industries

Entertainment Providers

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