Digital PR Specialist

4 days ago

Manila, National Capital Region, Philippines Tobi LLC Full time ₱900,000 - ₱1,200,000 per year

Key Responsibilities

  • Media Relations – Pitch and secure coverage in online magazines, blogs, and digital publications. Build and maintain a strong network of journalists, editors, and content creators.

    Influencer Relations – Source, negotiate, and manage collaborations (gifted, paid, ambassador) with influencers and creators across multiple platforms.
  • Develop and execute PR campaigns from outreach to reporting.
  • Collaborate with internal data teams to identify outreach opportunities and measure results.

    Monitor campaign performance and deliver actionable insights.
  • Stay ahead of trends in PR, influencer marketing, and digital media.

Qualifications

  • 5+ years of combined experience in Digital PR, influencer marketing, or media relations.
  • Established network of media and influencer contacts (fashion industry experience is a plus).
  • Proven success in securing coverage and delivering measurable campaign results.
  • Exceptional communication, negotiation, and relationship-building skills.
  • Experience with PR and influencer marketing tools, analytics, and CRM platforms.
  • Creative mindset with an eye for storytelling and brand voice.

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