Digital Retail Media Integrated Manager

2 weeks ago

Makati, Philippines HRTX Full time

Senior ManagerLocation: NCR, On-siteWork Schedule: Monday to Friday, Morning Shift About the Role The Senior Manager will be accountable for driving Digital Marketing, Performance Marketing, Digital Commerce (e.g., TikTok Shop), and Retail Media initiatives . This role involves developing an end-to-end media plan that integrates digital platforms with select above-the-line channels. In addition, the role will also take the lead in Content, Social Media, and Affiliate Marketing programs , ensuring the use of the right technologies to maximize performance. Qualifications & Experience Strong expertise in integrated campaign development and digital media planning Extensive experience in e-commerce, with exposure to Retail and/or FMCG industries preferred Deep understanding of digital KPIs, analytics, and performance measurement Proven ability to manage cross-functional teams and handle multiple platforms simultaneously Excellent skills in communication, leadership, and stakeholder engagement #J-18808-Ljbffr

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