Digital Media Officer

Established in 1999, AXA Philippines is one of the largest and fastest growing life insurance companies in the country. It offers financial security to more than one million individuals through its group and individual life insurance as well as general insurance products through its subsidiary Charter Ping An.

AXA Philippines is one of the first to introduce bancassurance operations in the country, and is among the pioneers in the investment-linked insurance sector.

AXA now offers a complete range of products for all its customers' insurance and financial protection needs, including savings and investments, health plans, income protection, and health coverage; and through its general insurance subsidiary Charter Ping An Insurance Corporation\: fire, motor car, marine cargo, personal accident, bonds, casualty, and engineering insurance products.

AXA Philippines closed 2017 with P26.4 billion in total premium income and P5.7 billion in gross written premiums from Charter Ping An. Today, AXA has more than 4,000 financial advisers in 36 branches, and 700 financial executives in over 900 Metrobank and PSBank branches nationwide. Charter Ping An, on the other hand, has 22 branches nationwide and 2,007 agents.

AXA Philippines is a joint venture between the AXA Group, headquartered in France, and the Metrobank Group, one of the largest financial conglomerates in the Philippines.

The Metrobank Group is a conglomerate of industry-leading businesses that includes First Metro Investment Corporation, Metrobank Credit Cards, Federal Land, Toyota, and Manila Doctors Hospital. It was hailed Best Bank in the Philippines in 2010, 2011, and 2012 by Euromoney and recognized as the strongest bank in the Philippines by The Asian Banker in 2013. It is owned by the Ty Family whose major business interests include financial services, real estate development, power, and manufacturing.

Qualifications
Bachelor's degree holder, preferably in marketing, business or communications
Proven working experience in digital paid media – preferably performance marketing.
Agency experience in media planning and ad operations is preferred on the following platforms:
o Facebook Ads (Lead Generation, Conversions, Awareness, Traffic)
o Google Ads (Search, PMAX, YouTube)
o TikTok Ads (not required, but a plus)
Can lead and foster collaboration in a cross-functional setup.
Can give inputs on digital campaign planning and execution by giving guidance to creative materials development, media mix, implementation, optimization, and reporting.
Knowledgeable in identifying target audiences on the digital platforms.
Strong analytical skills, data-driven thinking and command on tracking and tagging implementation.
Good communication skills, both verbal and written
Must be a team player but can work autonomously.
Innovative, adaptive, and willing to learn
Experience in insurance and financial industry is a plus

A global leader in insurance and investments, AXA takes care of 103 million lives in 64 countries worldwide. We actively invest in pioneering and personalized solutions to meet your ever-changing needs and exceed your expectations. In the Philippines, we are in partnership with Metrobank, one of the country's strongest banks.

Job purpose
Vet the campaign planning, implementation, optimization, and post-campaign reporting of the digital media agency of AXA.
Plan digital paid media campaigns strategy (social, display, video & search) to support the awareness and leads acquisition initiatives of AXA.
Be up to date with the current digital marketing platforms and trends and be able to manage digital agencies and internal stakeholders for end-to-end campaign management.
Utilize strong analytical ability to measure and assess the performance of all digital paid campaigns against KPIs and optimize digital media spend.
Brainstorm and evaluate new and efficient paid media strategies.
Work together with the SEO and analytics team to improve funnel conversion and efficiency for eCommerce.

Responsibilities:
Guiding, vetting, and managing the media agency of AXA on the following tasks:

End to end campaign management

• Campaign Briefing

• Media Planning

• Coordinate Assets and UTM guide

• Oversee Implementations

• Optimizations

Reports

• Campaign Performance Reporting

• End of Campaign Reporting

• Oversee and attend media technical reporting sessions (with media agency)

• Monthly media review

Asset Refreshes – coordinating with brand comms and media agency
Liaising with the internal analytics team for proper tracking of campaign results and aligning the agency thereafter.