Solutions Marketing Lead

1 week ago

Makati, Philippines Trends Group, Inc. Full time

DUTIES AND RESPONSIBILITIES: Develop and implement marketing plans that align with business goals and target audience needs. Conduct in-depth research on industry trends, customer pain needs, emerging technologies, and competitive landscapes. Plan, execute and optimize multi‑channel marketing campaigns together with other marketing teams and internal stakeholders. Monitor campaign performance and adjust strategies accordingly to meet KPIs. Prepare detailed reports and presentations. Ensure cohesive brand messaging and positioning across all marketing channels. Identify new market opportunities and tailor marketing strategies to address customer needs. Analyze competitor’s strategies to position the company’s solutions effectively. Work closely with the sales team, internal stakeholders and third‑party vendors to develop sales enablement tools and customer engagement initiatives, including presentation kits, training sessions, insighting activities, relationship‑building initiatives, digital content, case studies, product demos, etc. Help establish marketing as a ‘thought leader’ by focusing on creating valuable, original content, sharing insightful perspectives and actively engaging with key internal stakeholders. Lead/Assist in the execution of special/tactical projects that may be assigned by CMC Head or Management. QUALIFICATIONS: A. Minimum Education A Bachelor’s degree in Business Administration, Marketing and related Information Technology courses, preferred, or related experience. B. Minimum Experience/Training At least 5 years’ experience in solution marketing, product marketing, or B2B marketing (IT industry preferred). Experience in digital marketing a plus. Proven track record in creating compelling solution messaging and executing successful marketing campaigns that drive business results. Experience working cross‑functionally with product, IT, vendor management, sales, and marketing teams. C. Competency Excellent communication and interpersonal skills. Strong understanding of IT solutions such as cloud computing, cybersecurity, networking, enterprise software, digital transformation and tech‑integrated workspace design. A strategic thinker with the ability to think critically and develop innovative marketing strategies that align with business objectives. Strong leadership skills that inspire internal stakeholders to achieve high performance and achievement of marketing goals. Strong analytical skills to interpret data and derive actionable insights for optimum campaign performance. Knowledge on marketing analytic tools a plus. #J-18808-Ljbffr

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