Digital Marketing

Digital Marketing & Campaign Specialist - BruntWork We are seeking a Digital Marketing & Campaign Specialist to manage and execute online marketing initiatives, including Google Business Profile (GBP) marketing , social media management , Facebook PPC campaigns , website updates, email workflows, and promotional campaigns . The ideal candidate will be highly organized, creative, data-driven, and experienced in managing multiple digital marketing platforms with minimal supervision. This role also requires consistent communication and reporting through tools such as Basecamp , ClickUp , Plaky , or Google Sheets , ensuring seamless collaboration and transparency with the client. Hourly Rate: equivalent to US$4.9 per hour in the applicant’s local currency. Number of Paid Hours Per Week: 40 hours per week. Schedule: 9‑5:30 p.m. Monday through Friday with 30 minutes unpaid break. Work Arrangement: Work from home. Side Note : Since this is a permanent work-from-home position and the arrangement is that of an “Independent Contractor,” the selected candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process. Responsibilities 1. Google Business Profile (GBP) Marketing Post 1–2 weekly updates (offers, events, or news). Respond to customer reviews within 24 hours in a professional and personalized tone. Update photos and visuals regularly to highlight lessons, camps, or events. Analyze GBP insights for keyword performance and engagement trends. Maintain accurate business hours, services, and contact details. Resolve flagged issues and maintain compliance with GBP guidelines. 2. Social Media Marketing Create and schedule 4–5 posts weekly across Facebook and Instagram using Buffer. Engage with followers through comments, messages, and mentions daily. Track analytics to assess engagement and optimize content performance. Develop monthly content calendars and brainstorm ideas such as tutorials, testimonials, or event highlights. 3. Facebook PPC Campaigns Create short-form video ads (15s, 30s, and 50s) using provided footage or templates. Launch and manage Facebook Video View campaigns with targeted audiences. Implement retargeting strategies for users who engage with video content (25% or more views). Develop follow-up ads with clear CTAs for lessons, camps, or clinics. Review and optimize campaigns weekly based on CTR, CPM, and engagement metrics. 4. Website Maintenance & Updates Perform weekly updates and edits for pages, blog posts, and landing pages. Create and publish micro-funnels and promotional pages. Add and integrate lead magnets into landing pages. Review site speed, SEO performance, and technical consistency monthly. 5. Email Funnel Workflows (MailerLite) Set up lead magnet delivery emails with nurturing sequences. Build 3- to 5-step email workflows to educate and engage leads. Design and manage promotional email campaigns for seasonal programs (Spring/Summer camps, clinics). Track open rates, CTR, and conversions; optimize based on performance. Develop educational email sequences about services and offerings. Plan and promote monthly educational webinars using Buffer and MailerLite. Record and repurpose webinars as gated lead magnets. Create post-webinar follow-up campaigns to convert attendees into clients. 7. Client Communication & Task Management Manage weekly deliverables using Plaky (preferred), Basecamp, or ClickUp. Maintain organized boards for task tracking, approvals, and revisions. Provide consistent updates via task descriptions, attachments, and due dates. Submit twice-weekly Loom video updates (Tuesdays and Fridays) with progress summaries, questions, and next steps. Send weekly and monthly reports summarizing metrics, completed work, and recommendations. Operational Best Practices Use time-blocking to manage tasks and deadlines efficiently. Communicate proactively and anticipate client needs. Maintain professionalism and a results-oriented mindset in all interactions. Keep shared documentation and SOPs in organized folders (Google Drive or similar). Stay updated on the latest digital marketing trends, tools, and platform changes. Requirements 3+ years of experience in digital marketing or a related field. Proven experience managing Google Business Profile, social media, PPC, and email marketing campaigns . Strong understanding of Facebook Ads Manager , MailerLite (or similar email tools) , and Buffer . Basic knowledge of SEO, web content management , and landing page creation . Excellent written and verbal communication skills. Proficiency with project management tools (ClickUp, Basecamp, or Plaky). Experience using Loom for reporting and client communication. Creative mindset with attention to detail and a focus on delivering measurable results. Ability to manage multiple projects simultaneously and meet tight deadlines. Familiarity with Google Workspace tools (Drive, Calendar, Sheets, Docs). Preferred Skills Basic graphic design skills (Canva, Adobe Express, or similar). Video editing skills for creating and repurposing short-form content. Experience working with small businesses, education programs, or sports-based organizations is a plus. Performance Indicators Consistent delivery of weekly and monthly tasks. Engagement growth across social platforms. Improvement in GBP visibility and interaction metrics. Increased lead conversions from PPC and email campaigns. Timely, organized communication and reporting. HMO Coverage for eligible locations Permanent work-from-home Immediate hiring Steady freelance job Reminder Apply directly to the link provided; you will be redirected to BruntWork’s Career Site. You must apply using the said link to complete the initial requirements, which includes pre-screening assessment questions, technical check of your computer, and voice recording. APPLICATIONS WITH COMPLETE REQUIREMENTS WILL BE PRIORITIZED. Seniority level Associate Employment type Contract Job function Marketing Industries Marketing Services Referrals increase your chances of interviewing at BruntWork by 2x. Get notified about new Digital Marketing Specialist jobs in Philippines . #J-18808-Ljbffr