Growth Marketing Specialist

2 weeks ago

Cavite City, Philippines MultiplyMii Full time

About The Role

We are looking for a data-driven, creative, and results-oriented Growth Marketing Specialist to join our dynamic marketing team. You will plan, execute, and optimize multi-channel marketing campaigns that drive user acquisition, engagement, and revenue growth. This role requires expertise across organic and paid media channels, with a deep understanding of digital advertising, affiliate/influencer partnerships, and performance analytics.

Responsibilities
  • Digital Advertising Campaigns: Create, manage, and optimize paid ad campaigns across platforms: Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, TikTok Ads, and YouTube Ads, and develop audience segmentation strategies, creative testing, and conversion optimization
  • Affiliate & Influencer Marketing: Build and manage an affiliate marketing program. Identify, recruit, and collaborate with influencers and creators to increase brand awareness and drive conversions
  • Lead Generation & Funnel Optimization: Plan and execute B2B/B2C lead generation campaigns using both inbound and outbound strategies. Collaborate with sales and product teams to refine lead scoring and nurturing processes.
  • Community Management: Grow and engage brand communities across social platforms and foster authentic relationships and conversations that support brand loyalty and advocacy.
  • Programmatic Advertising: Plan and manage programmatic display, video, and native ad campaigns. Monitor performance and optimize for ROI through DSP platforms.
  • Analytics & Reporting: Track, measure, and report on campaign performance and ROI and use data to inform testing strategies and uncover growth opportunities.
Qualifications
  • 3+ years of experience in a growth or performance marketing role.
  • Proven hands-on experience managing campaigns on Google, Meta, LinkedIn, TikTok, and YouTube.
  • Experience with affiliate marketing platforms and managing influencer partnerships.
  • Solid understanding of lead generation funnels, CRM tools, and marketing automation.
  • Knowledge of programmatic advertising platforms and audience targeting.
  • Strong analytical skills and proficiency in Google Analytics, ad dashboards, and reporting tools.
  • Excellent communication and project management skills.
  • Self-starter mindset with the ability to work in a fast-paced, cross-functional team.
  • Experience in B2B SaaS or D2C environments.
  • Certification in Google Ads, Meta Blueprint, or similar.
  • Familiarity with tools like HubSpot, Zapier, SEMrush, or Sprout Social.
Application Process

We understand that searching for a new job can be challenging, and we’re here to support you every step of the way. Our goal is to make the process as transparent and respectful as possible.

Typically, the interview process includes a Recruiter Interview, Client Interview, and Practical Test, but this may vary depending on the role. Throughout each stage, we’ll keep you informed and provide feedback as quickly as we can, ensuring you feel valued and supported throughout your journey with us.

Seniority level
  • Associate
Employment type
  • Full-time
Job function
  • Email Marketing Specialist + 400USD Sign-on Bonus – Remote
  • Paid Social Specialist – Meta Ads – Remote
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