
Marketing campaign lead/supervisor
4 weeks ago
Overview
Direct message the job poster from Careers at IGO Digital.
- 4+ years of experience in growth/digital marketing, community management, demand generation or a similar role, with a proven track record of driving user acquisition and growth.
- Bachelor’s degree in Marketing, Communications, Business, Advertising, or related fields.
- Proficiency in SMS campaign tools/platforms and CRM systems.
- Strong analytical skills with the ability to interpret campaign data and optimize for results.
- Excellent English communication skills with a talent for concise and persuasive writing.
- Previous experience in the casino or gaming industry is a strong advantage.
- Familiarity with the Philippine market and user behavior.
- Understanding of data privacy regulations related to the online casino and gaming industry.
Job Description:
Responsibilities- Campaign Planning and Execution
- Support planning and executing platform operation and community operations campaigns, integrating in and out platform resources.
- Develop innovative and fresh campaign ideas and mechanisms based on user behavior and market trends to acquire new users and maximize engagement and brand awareness.
- Lead strategic operational and marketing efforts to drive user acquisition and engagement for online casino products, ensuring cross-functional alignment for timely and efficient launches.
- Conduct comprehensive market research to identify potential markets, analyze trends, and develop data-driven market entry strategies to expand presence and achieve growth in users.
- Data Analysis and Performance Evaluation
- Track key campaign metrics (e.g., traffic, conversion rates, ROI) and provide in-depth analysis and summary reports.
- Utilize A/B testing and monitoring tools to optimize campaign strategies and content for higher engagement and ROI.
- Continuously adjust and refine campaign plans based on performance data to improve future initiatives.
- Creative and Localization Management
- Create localized campaign contents tailored to the Philippine market, incorporating cultural elements and user preferences.
- Introduce innovative marketing mechanics to enhance campaign engagement and social sharing.
- 4+ years of experience in growth/digital marketing, community management, demand generation or a similar role with a proven track record of driving user acquisition and growth.
- Bachelor’s degree in Marketing, Communications, Business, Advertising, or related fields.
- Proficiency in SMS campaign tools/platforms and CRM systems.
- Strong analytical skills with the ability to interpret campaign data and optimize for results.
- Excellent English communication skills with concise and persuasive writing.
- Previous experience in the casino or gaming industry is a strong advantage.
- Familiarity with the Philippine market and user behavior.
- Understanding of data privacy regulations related to the online casino and gaming industry.
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