Marketing Campaign Manager

foodpanda Taguig, National Capital Region, Philippines

As a Manager, Marketing Campaigns - Food Delivery, you will be responsible for developing and executing end-to-end, integrated marketing campaigns that fuel brand awareness, customer acquisition, and business growth. You’ll combine data-driven insights with creative thinking to craft compelling brand and product messages across a variety of channels — from Online to Offline media channels. This is a high-visibility role suited for someone who can effectively manage complex stakeholder expectations while staying focused on delivering strong, insight led marketing outcomes in a fast-paced, agile environment.

• Develop and execute data-driven marketing campaigns to drive brand awareness, traffic, and user engagement across food delivery and pick up
• Plan, execute, and optimize marketing campaigns to drive user acquisition, retention, and engagement in-app and outside of the app
• Monitor campaign performance and analyze key metrics to identify opportunities for improvement including CRM and in-app features
• Partner with cross-functional teams, including Growth, Commercial, and Partnerships, to co-create joint marketing activations and promotional campaigns
• Monitor, analyze, and report on campaign performance KPIs; optimize campaigns based on insights and performance
• Own campaign planning from ideation to post-campaign analysis, ensuring timely execution and alignment with the overall brand strategy
• Support the development of marketing assets, messaging, and promotional toolkits aligned with brand guidelines and customer needs
• Act as the key custodian of marketing activities across food delivery and pick up, ensuring alignment between commercial objectives and marketing execution
• Provide strategic guidance and oversight to the Asst Manager/Campaigns Specialist on campaign deliverables, timelines, and execution standards
• Stay on top of industry trends, customer behaviour shifts, and digital innovations to inform future marketing initiatives
• Provide insights and recommendations to enhance the user experience within the foodpanda app

• Proven record in marketing roles, preferably consumer driven tech or e-commerce industry with 3-5 years of experience
• Demonstrated track record of developing and executing successful marketing campaigns
• Demonstrated expertise in deploying targeted campaigns across in-app platforms and CRM systems
• Excellent analytical skills with the ability to interpret data and insights to drive strategic decision-making
• Exceptional communication and interpersonal skills, with the ability to influence and collaborate across functions
• Strategic thinker with a creative mindset and a passion for innovation
• Highly creative individual who isn’t afraid to propose and try new ideas
• Ability to thrive in a fast-paced, dynamic environment, leading from the front and bringing clarity and direction amid ambiguity
• Strong data orientation; comfortable using insights to shape strategy and campaign decisions
• Background in fast-paced, entrepreneurial, startup/tech environments preferred
• Fluency in English (our corporate language) and great communication skills

• A dynamic and challenging work environment
• A company committed to developing you personally and professionally
• A great working atmosphere with regular company and team events
• A vibrant and international team committed to diversity and inclusion
• Responsibility from day one in a fast growing and global company
• Other benefits include free food, health and dental insurance, and learning and development opportunities

foodpanda is operated by Delivery Hero Group (the world’s leading local delivery platform), operating in 70+ markets across Asia, Europe, Latin America, the Middle East, and Africa. Delivery Hero started as a food delivery service in 2011 and now employs 40,000+ people globally. Headquartered in Berlin, Germany, Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.