Hotel Sales
3 weeks ago
Job Summary:
We are seeking a dynamic and results-driven Sales and Marketing OTA Specialist to manage and grow the hotel's presence on Online Travel Agencies (OTAs) and digital sales platforms. The ideal candidate will have hands-on experience with OTA management, digital advertising, and driving room sales through effective online marketing strategies. This role requires a strong understanding of e-commerce, rate strategies, digital campaigns, and partnership development.
Key Responsibilities:OTA Management:
Manage and optimize the hotel's presence on all OTA platforms , Expedia, Agoda, etc.)Ensure rate parity, competitive pricing, and content accuracy across all channels.Analyze OTA performance and identify opportunities for growth and increased visibility.Build and maintain relationships with OTA market managers and partners.Monitor and respond to OTA reviews in coordination with the guest relations team.Sales & Revenue Generation:
Develop and execute strategies to increase bookings and revenue via OTA and direct booking channels.Work closely with the Revenue Manager to implement promotional plans and packages.Identify and approach new potential partners or distribution channels to increase exposure.Marketing & Advertising:
Plan and execute digital advertising campaigns (Google Ads, Meta Ads, OTA promotions, etc.)Coordinate OTA marketing campaigns and sponsored listings to increase hotel visibility.Work with the marketing team to maintain consistent brand messaging across online platforms.Monitor campaign performance, prepare reports, and recommend optimizations.Reporting & Analysis:
Generate performance reports on OTA sales, advertising ROI, and campaign effectiveness.Use tools such as Google Analytics, OTA dashboards, and PMS data to track KPIs.Recommend adjustments to strategies based on performance and market trends.Requirements:
Bachelor's degree in Hospitality, Marketing, Business, or related field.Minimum of (2-5) years of experience in hotel sales, OTA management, or digital marketing.Strong knowledge of OTAs, booking platforms, and hospitality e-commerce.Experience in online advertising platforms (Google Ads, Meta/Facebook Ads, etc.)Proficient in Excel, PowerPoint, and data analysis tools.Excellent communication, negotiation, and relationship management skills.Knowledge of channel managers, PMS, CRS, and revenue management systems is a plus.Job Type: Full-time
Experience:
OTA: 3 years (Required)Language:
English (Required)Work Location: In person
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