Segment Marketing Manager

2 weeks ago


Metro Manila Philippines GCash Full time

Overview

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Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation G ka ba? Join the G Nation today

What We Offer: Opportunity for career growth and development in the #1 FinTech company in the country. Working with a dynamic and highly collaborative team who want to change the game. A company that values their people with highly competitive and flexible compensation and benefits package.

Responsibilities
  • Leads the planning and development of campaigns targeted to the assigned segment with a lens of crafting the right proposition for the segment while integrating and crafting the positioning of GCash’s entire portfolio of products.
  • Across the different teams in the organization, drives the product development and launch of acquisition or retention products made specifically for the segment, co-created across the product teams.
  • Leads monthly, quarterly, and annual business reviews of GCash’s performance within the segment, with a specific lens of integrating internal and external metrics to tell a coherent business narrative.
  • Uses insights to tweak or complete rehauls to the planned campaigns.
  • Champion the voice of the segment within the organization by initiating market research that looks at the different aspects of the consumer as well as sharing the insights within the organization.
  • Leads excellence in brand financial and business management by leading business casing of campaigns and programs, as well as the respective post mortems to assess impact.
Qualifications / Requirements
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Marketing and Sales
Location and Posting Information
  • Metro Manila, Philippines (various postings in Taguig, Makati, Pasig, Quezon City, Mandaluyong, Pasay, San Juan, etc.)
  • Taguig, National Capital Region, Philippines 2 weeks ago
  • Quezon City, National Capital Region, Philippines 1 month ago
  • Manila/Pasig/Mandaluyong/Makati/Pasay/Muntinlupa listings with recent postings
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