Local Store Marketing Manager

4 weeks ago

Mandaluyong, Philippines But First, Coffee Full time

As an LSM Manager , you'll be responsible of the following: Local Marketing Strategy - Sales Develop and execute localized marketing plans that align with the brands national strategy and store-level goals. Identify opportunities for growth and increased foot traffic in each store's surrounding community. Plot marketing strategy to increase sales in terms of average check and transaction count. Community Engagement Build and maintain strong relationships with local businesses, schools, and organizations. Coordinate and participate in local events, sponsorships, and partnerships to promote brand visibility. Serve as the face of the brand at community events and store openings. Store-Specific Campaign Execution Plan and implement promotional campaigns tailored to the needs of individual stores based on location, seasonality, and performance. Ensure proper in-store execution of marketing materials and promotions. Track campaign effectiveness and adjust strategies accordingly. Collaboration with Store Teams Work closely with Operations Department to gather insights, understand customer behavior, and ensure alignment on marketing efforts. Provide marketing training and guidance to store teams to ensure consistent brand messaging. Social Media & Digital Presence Collaborate with Marketing Department Coordinate with the Marketing Department to localize digital content and highlight store-specific activities or events. Support store-level initiatives through geo-targeted social media campaigns, influencer partnerships, and user-generated content. Market Research & Competitor check analysis Conduct regular audits of local competitors and stay updated on market trends. Identify local customer preferences and behaviors to guide marketing efforts. Performance Tracking & Reporting to the Executive Committee Monitor key performance indicators (KPIs) for local campaigns including foot traffic, sales uplift, customer engagement, and ROI. Provide regular reports and insights to the marketing leadership team. Budget Management Manage local marketing budgets effectively, ensuring maximum impact and adherence to financial guidelines. Source and coordinate vendors for marketing materials and events within budget. Brand Compliance (Branch Level) Ensure all local marketing efforts maintain brand consistency and follow corporate marketing guidelines. Review and approve store-level marketing materials. #J-18808-Ljbffr

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