Marketing Manager

4 weeks ago

Mandaluyong, Philippines Quanta Paper Corporation Full time

A marketing manager for a consumer company is responsible for developing and executing strategies to attract business clients, build brand awareness, and drive wholesale revenue. Because their customers are other businesses, the role is focused on B2B (business-to-business) marketing rather than direct-to-consumer advertising. Strategic responsibilities Develop marketing strategy: The manager creates a comprehensive marketing plan based on market analysis, consumer trends, and the competitive landscape. This includes setting specific, measurable goals and key performance indicators (KPIs). Manage budget: They develop and manage the marketing budget for the wholesale channel, ensuring all expenditures align with the overall strategy and deliver a strong return on investment (ROI). Analyze market trends: The manager conducts market research to identify demand opportunities and keeps the company informed on emerging trends and competitor activities within the wholesale industry. Plan product launches: They lead the planning and promotion for new product innovations and launches within the wholesale channel, including positioning, messaging, and promotional tactics. Coordinate with other departments: The manager collaborates closely with the sales, product development, logistics, and finance teams to ensure cohesive marketing efforts and aligned business goals. Client and channel management Manage partner relationships: They build and maintain strong relationships with key account partners and retail accounts, acting as a primary liaison to ensure brand representation is consistent. Execute channel-specific strategies: The manager adapts marketing and promotional strategies to suit different channels, such as online marketplaces, trade shows, or grocery stores. Plan promotional activities: The manager plans and executes strategic promotional programs, including seasonal sales, in-store promotions, and trade shows. Marketing operations Oversee digital marketing: The manager directs digital marketing initiatives, including content marketing, email campaigns, search engine optimization (SEO), and social media targeting B2B clients. Create marketing materials: They oversee the creation of marketing collateral, such as product catalogs, line sheets, creative kits, and press releases, often in collaboration with creative teams or agencies. Manage forecasting: The manager is often involved in forecasting future demand, managing promotional planning, and assisting sales leaders with major account #J-18808-Ljbffr

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