Senior Marketing Manager

The Senior MarketingManager will lead and execute end-to-end marketing strategies across digitaland retail channels, with a sharp focus on elevating brand presence in thebeauty space. This role is crucial in driving customer engagement, enhancing omnichannel visibility, and converting brand affinity into tangible salesoutcomes through cohesive marketing execution across product launches, seasonalcampaigns, and retail activations. Responsibilities Strategic Brand & Marketing Leadership Design and lead thecomprehensive marketing strategy across all consumer touchpoints, alignedwith business goals and brand values. Translate brand vision intointegrated campaigns that resonate with beauty consumers both online andin-store. Collaborate closely withleadership and merchandising teams to support product sell-through andbrand growth initiatives. Digital Marketing & E-commerce Develop and oversee paid andorganic digital campaigns that drive brand awareness, traffic, andconversion. Manage performance marketingand ad spend efficiency across platforms (e.g., Meta, Google, TikTok),optimizing for acquisition, retargeting, and ROI. Lead email and CRM efforts to improve customer retention, reactivation, and lifetime value. Partner with ecommerce and UXteams to ensure seamless online shopping experiences and sales-focusedoptimizations. Retail & In-Store Marketing Plan and execute in-storecampaigns that bring brand storytelling to life through visualmerchandising, experiential retail, and seasonal activations. Lead initiatives that supportnew store openings, in-store exclusives, beauty events, and promotionalrollouts. Collaborate with storeoperations to ensure consistent execution and timely deployment ofmaterials across all branches. Campaign & Team Management Oversee campaign developmentfrom concept to execution, working cross-functionally with design,content, retail, and digital teams. Define KPIs and regularlyassess campaign performance, adapting strategy based on analytics andmarket feedback. Lead creative directionbriefings and ensure alignment with brand aesthetics, audienceexpectations, and retail objectives. Manage and mentor a team ofmarketing professionals across digital, brand, and in-store functions. Foster a collaborative,high-performing team environment that values innovation, accountability,and passion for beauty. Support professional growthof team members through clear direction, feedback, and developmentopportunities. Industry & Product Immersion Stay current on beautytrends, consumer behavior, and competitive activity to inform campaignrelevance and innovation. Maintain strong productknowledge across all categories and champion storytelling that highlightsproduct efficacy and value. Qualifications Bachelor's degree inMarketing, Communications, Business, or a related field At least7years of marketingexperience, with proven success in both digital and in-store channels;beauty or lifestyle retail experience strongly preferred Strong understanding of thebeauty consumer journey across awareness, trial, and loyalty Demonstrated leadership inmanaging marketing teams and cross-functional campaigns Analytical mindset withexperience in campaign measurement, digital performance metrics, and ROItracking Proficiency in marketingplatforms, analytics tools, and project management software Strong communicator with theability to inspire teams, influence stakeholders, and present ideasclearly WorkSetup Shift:Dayshift Setup:Hybrid Location:Mandaluyong City ByApplying, you give consent to collect, store, and/or process personal and/orsensitive information for the purpose of recruitment and employment may it beinternal to Cobden & Carter International and/or to itsclients. #J-18808-Ljbffr