Sales and Marketing Data Analyst

Sales and Marketing Data Analyst Company: Smartsourcing We keep people moving with data‑driven strategies that fuel smarter growth in mobility solutions. As a Sales & Marketing Analyst, your purpose is to transform insights into strategies that build stronger partnerships, improve customer experiences, and keep mobility moving forward with confidence. Location JEG Tower, Archbishop Reyes, Corner Acacia St., Barangay Kamputhaw, Cebu City, 6000 Cebu Overview As a Sales & Marketing Analyst you will help drive business growth by turning data into actionable insights. You will analyse sales trends, campaign performance, customer behaviour, and partner success to support smarter decisions and stronger strategies. Working closely with the Sales & Marketing team you will optimise CRM tools, improve reporting, and provide insights that keep the business moving forward. Key Responsibilities Analyse sales performance across channels, territories, and partner networks. Identify trends, opportunities, and areas for improvement in sales strategy. Support sales forecasting, pipeline analysis, and territory planning. Collaborate with the Sales team to optimise CRM usage and data integrity. Establish a structured monthly and quarterly reporting cadence, and deliver clear performance insights to partners through data‑driven storytelling. Evaluate marketing campaign performance, including ROI and KPI tracking. Conduct market research to identify customer needs, industry trends, and competitive positioning. Provide insights to improve customer engagement and partner loyalty. Support automation of marketing and CRM efforts using platforms like Salesforce and Active Campaign. Prepare monthly board reports and dashboards summarising sales and marketing performance. Present findings and recommendations to internal stakeholders. Maintain and improve reporting tools and analytics frameworks. Manage high volumes of data while maintaining accuracy and clarity. Deliver insights to a mobile and diverse team with varying responsibilities. Handle sensitive information with professionalism and confidentiality. Stay current with digital trends, analytics tools, and CRM platforms. Adapt to changing business needs and support cross‑functional teams. Engage with all levels of staff across all divisions. Help manage the Sales & Marketing Support staff to assist in achieving departmental goals. Requirements Bachelor’s degree in business, marketing, data analytics, or a related field. Minimum 3 years of experience in a sales or marketing analytics role. Strong proficiency in Excel, Google Analytics, and CRM platforms (Salesforce preferred). Experience with SEO/SEM strategy and marketing automation tools. Excellent analytical, communication, and problem‑solving skills. Ability to work independently and manage multiple priorities. Knowledge of the car hire or mobility sector is advantageous. Benefits Weekends are yours – we respect your time off. 5‑day Christmas leave. Healthcare from Day 1 for you and your family. Free lunch and barista‑crafted coffee daily. Night shift differential for evening schedules. Subsidised gym membership and sports wellness clubs. Smartsourcing Exclusives – deals made just for you. Themed BFFs, monthly knockoffs, summer parties. Community give‑back programs and personal development workshops. And so much more Why You'll Love Working Here Smartsourcing is recognised as one of HR Asia’s Best Companies to Work For. We foster an environment where you can be your true self, a Great Place to Work. Join us in shaping smarter mobility and be part of our growth story. #J-18808-Ljbffr