Sales and Marketing Analyst

1 week ago

Cebu City, Philippines Smartsourcing Full time

Overview Sales and Marketing Analyst at Smartsourcing. Keep People Moving with data-driven strategies that fuel smarter growth in mobility solutions. Transform insights into strategies that build stronger partnerships, improve customer experiences, and keep mobility moving forward with confidence. Where? JEG Tower, Archbishop Reyes, Corner Acacia St., Barangay Kamputhaw, Cebu City, 6000 Cebu About the Role The Sales & Marketing Analyst helps drive business growth by turning data into actionable insights. You will analyse sales trends, campaign performance, customer behaviour, and partner success to support smarter decisions and stronger strategies. You will work closely with the Sales & Marketing team to optimise CRM tools, improve reporting, and provide insights that keep the business moving forward. Key Responsibilities Sales Analysis: Analyse sales performance across channels, territories, and partner networks. Identify trends, opportunities, and areas for improvement in sales strategy. Support sales forecasting, pipeline analysis, and territory planning. Collaborate with the Sales team to optimise CRM usage and data integrity. Establish a structured monthly and quarterly reporting cadence, work with the sales team and key partners, delivering clear performance insights and demonstrating the value of the partnership through data-driven storytelling. Marketing Analysis: Evaluate marketing campaign performance, including ROI and KPI tracking. Conduct market research to identify customer needs, industry trends, and competitive positioning. Provide insights to improve customer engagement and partner loyalty. Support automation of marketing and CRM efforts using platforms like Salesforce and Active Campaign. Internal Reporting and Insights: Prepare monthly board reports and dashboards summarising sales and marketing performance. Present findings and recommendations to internal stakeholders. Maintain and improve reporting tools and analytics frameworks. Job Challenges & Problem Solving: Manage high volumes of data with accuracy; deliver insights to a mobile and diverse team; handle sensitive information confidentially; stay current with digital trends, analytics tools, and CRM platforms; adapt to changing business needs and support cross-functional teams. Internal Relationships: Engage with staff at all levels across divisions and assist in achieving departmental goals. Requirements Bachelor's degree in business, Marketing, Data Analytics, or a related field. Minimum 3 years of experience in a sales or marketing analytics role. Strong proficiency in Excel, Google Analytics, and CRM platforms (Salesforce preferred). Experience with SEO/SEM strategy and marketing automation tools. Excellent analytical, communication, and problem-solving skills. Ability to work independently and manage multiple priorities. Knowledge of the car hire or mobility sector is advantageous. Benefits Weekends are yours (we respect your time off) 5-day Christmas Leave Healthcare from Day 1 for you and your family Free lunch and barista-crafted coffee daily Night shift differential for evening schedules Subsidized gym membership and sports wellness clubs Smartsourcing Exclusives and employee perks Themed team events and community activities Personal development workshops and community programs Join us in shaping smarter mobility. Apply now and be part of our growth story. #J-18808-Ljbffr

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