Sales and Marketing Data Analyst

About the job Sales and Marketing Data Analyst
*Keep People Moving with data-driven strategies that fuel smarter growth in mobility solutions. Join Smartsourcing now
At Smartsourcing, we believe data is more than numbers--its the key to helping businesses grow smarter and serve people better.*
As a Sales & Marketing Analyst, your purpose is to transform insights into strategies that build stronger partnerships, improve customer experiences, and keep mobility moving forward with confidence.

Where?
JEG Tower, Archbishop Reyes, Corner Acacia St., Barangay Kamputhaw, Cebu City, 6000 Cebu
About The Role
The Sales & Marketing Analyst helps drive business growth by turning data into actionable insights. You'll analyse sales trends, campaign performance, customer behaviour, and partner success to support smarter decisions and stronger strategies. Working closely with the Sales & Marketing team, you'll optimise CRM tools, improve reporting, and provide insights that keep the business moving forward.

Key Responsibilities
Sales Analysis

• Analyse sales performance across channels, territories, and partner networks.
• Identify trends, opportunities, and areas for improvement in sales strategy.
• Support sales forecasting, pipeline analysis, and territory planning.
• Collaborate with the Sales team to optimise CRM usage and data integrity.
• Establish a structured monthly and quarterly reporting cadence, work with the sales team and with key partners, delivering clear performance insights and demonstrating the value of the partnership through data-driven storytelling. Showcase results, highlight strategic contributions, and reinforce the reasons partners choose to work with us.

Marketing Analysis

• Evaluate marketing campaign performance, including ROI and KPI tracking.
• Conduct market research to identify customer needs, industry trends, and competitive positioning.
• Provide insights to improve customer engagement and partner loyalty.
• Support automation of marketing and CRM efforts using platforms like Salesforce and Active Campaign.

Internal Reporting and Insights

• Prepare monthly board reports and dashboards summarising sales and marketing performance.
• Present findings and recommendations to internal stakeholders.
• Maintain and improve reporting tools and analytics frameworks.

Job Challenges & Problem Solving

• Managing high volumes of data while maintaining accuracy and clarity.
• delivering insights to a mobile and diverse team with varying responsibilities.
• Handling sensitive information with professionalism and confidentiality.
• Staying current with digital trends, analytics tools, and CRM platforms.
• Adapting to changing business needs and supporting cross-functional teams.

Internal Relationships

• Engage with all levels of staff, from the CEO to junior team members, across all divisions.
• Help manage the Sales & Marketing Support staff to assist in the achievement of Departmental goals.

Requirements
*Qualifications & Experience*

• Bachelor's degree in business, Marketing, Data Analytics, or a related field.
• Minimum 3 years of experience in a sales or marketing analytics role.
• Strong proficiency in Excel, Google Analytics, and CRM platforms (Salesforce preferred).
• Experience with SEO/SEM strategy and marketing automation tools.
• Excellent analytical, communication, and problem-solving skills.
• Ability to work independently and manage multiple priorities.
• Knowledge of the car hire or mobility sector is advantageous.

Benefits
Step Into The Smartsourcing Experience
Smartsourcing was created with one mission: to change lives. We're here to ensure that businesses flourish and, just as importantly, that every member of the crew is inspired, supported, and set up to thrive. For the fourth year running, we've been recognized as one of HR Asia's Best Companies to Work For. This award isn't just a title; it's a testament to our commitment to making Smartsourcing an incredible place to build a career.

Why You'll Love Working Here
About
At Smartsourcing, we believe the best work comes from people who feel seen, heard, and valued. That's why we're all about fostering an environment where you can be your true self. We take pride in being certified as a Great Place to Work because we know that when you love where you work, extraordinary things happen. Here's just a glimpse of what we offer:

• Weekends are yours (we respect your time off)
• 5-day Christmas Leave (unwrap real time off)
• ‍ Healthcare from Day 1 for you and your family (because healthcare matters)
• Free lunch and barista-crafted coffee daily (we take our caffeine seriously)
• Night shift differential for evening schedules
• Subsidized gym membership and sports wellness clubs, including hiking and free-diving
• Smartsourcing Exclusives (deals made just for you)
• Themed BFFs, monthly knockoffs, summer parties
• ‍ Community give-back programs and personal development workshops
• And so much more

We're not just another outsourcing company. We're building something that actually matters here, a place where good work meets good culture.

Join us in shaping smarter mobility. Apply now and be part of our growth story.