Ecommerce Commercial Lead

5 days ago

Mandaluyong, Philippines Xpress Path Inc. Full time

Direct message the job poster from Xpress Path Inc. Xpress Path, Inc. is the Ecommerce enabler and distributor of the UNILAB Group. We are looking for a dynamic and entrepreneurial Ecommerce Commercial Leader to drive sales and revenues for the ecommerce businesses of the Unilab Group. The Xpress Path, Inc. Ecommerce Commercial Lead will be responsible for driving the overall commercial performance of XPI’s channels. This includes developing and executing strategies to achieve sales targets, managing key accounts and relationships with major ecommerce platforms and principals, and leveraging digital marketing knowledge to optimize online presence and profitability. The ideal candidate is a strategic thinker with a proven track record in Ecommerce sales and an understanding of the digital retail landscape. Sales and Commercial Develop and implement commercial strategies to achieve revenue and profitability goals across all e-commerce platforms. Analyze sales data, market trends, and competitor activities to identify new opportunities and threats. Manage budgets and forecasts for the ecommerce business, ensuring a positive return on investment (ROI) and return on ad spend (ROI). Drive continuous improvement in key performance indicators (KPIs) such as conversion rate, average order value, basket size, and customer acquisition cost. Key Account Management Serve as the primary point of contact for principals and key Ecommerce partners, including TikTok, Lazada, and Shopee. Negotiate favorable terms and agreements to secure product placements, promotional opportunities, and platform support. Build and maintain strong, collaborative relationships with principals and platform representatives to ensure the business is aligned with their strategic initiatives. Ecommerce & Store Marketing Collaborate with the Ecommerce marketing teams to help support and execute effective digital and ecommerce marketing campaigns, especially on in-platform tools. Possess a strong understanding of on-platform advertising tools (search, affiliates, videos, live). Ensure product listings and pages are optimized with high-quality content, including compelling descriptions and high-resolution images. Utilize analytics to assess the effectiveness of marketing efforts and refine campaigns for enhanced performance. QUALIFICATIONS Bachelor’s Degree in Business, Marketing, or a related field. 12+ years of experience in a commercial or sales leadership role. Ecommerce experience is a plus. Proven experience in managing and growing a business on major ecommerce marketplaces. Deep knowledge of ecommerce business models, digital marketing principles, and sales analytics. Exceptional negotiation, communication, and interpersonal skills. Proficiency in data analysis and reporting tools. Experience in sales forecasting and budget management. You may also email your CV at #J-18808-Ljbffr

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