
User Acquisition Manager
2 weeks ago
Mode Mobile is the creator of EarnOS, a transformational software that turns ordinary smartphones into "EarnPhones". This innovation empowers users globally to monetize everyday mobile activities such as streaming, gaming, shopping, etc. We enable users to profit from their data and attention, rather than letting only tech giants benefit. What sets us apart is our inclusive approach - converting users into earners, facilitating over $150M in earnings and savings, while going a step further and turning earners into owners by awarding stock ownership in Mobile Mobile based on their usage. We have attracted over 40 million users across 170 countries.
Mode Mobile is proud to stand as the #1 Fastest Growing North American Software Company recognized in Deloitte's 2023 Technology Fast 500, and ranked #2 across all sectors ( Deloitte Fast 500 Winners )
For additional insights check out the information about our reward-based super app,Mode Earn App , that also powers the reward engine behind our proprietary smartphone, Mode Earn Phone .
Our Team and Culture Drive Our Success
Our team is the heart of our culture. We value innovation, collaboration, and curiosity, with a passion for getting things done. We strive to hire and cultivate the best team members and foster a culture of open communication and transparency. We are driven and hard-working but also committed to having fun along the way. We allow OKRs to guide us, assume positive intent, sometimes agree to disagree and commit, honor our commitments, seek to accomplish more with less, and encourage everyone to speak up as our team owns our company’s success.
You can read more about our team and how we work here .
The Role
We’re looking for a performance-driven User Acquisition Manager to scale mobile user growth for the Mode Earn App as well as other apps. The User Acquisition Manager will report to the Director of Growth & UA. You’ll work at the intersection of marketing, data, and creative strategy, with direct ownership of paid UA campaigns across platforms such as Meta, Google UAC, TikTok, programmatic DSPs, and rewarded ad networks.
You will be responsible for campaign execution, performance optimization, and analysis, collaborating cross-functionally to maximize growth.
Who You Are and What You’ll Do
- Plan, launch, and optimize UA campaigns across core paid channels: Meta, Google, TikTok (SRNs/SANs), Programmatic DSPs, Rewarded Ad Networks, and more
- Responsible for the daily performance tracking, pacing, and spend efficiency against KPIs (e.g., CPI, CPA, ROAS) of your campaigns
- Collaborate with creative teams to develop and test ad concepts, messaging, and formats
- Analyze and report on campaign performance to other members of the growth team, aiming to uncover actionable insights & optimizations
- Identify and test new growth channels, networks, and strategies
- This is an individual contributor role managing the UA efforts for the Mode Earn App and other apps, with frequent opportunities for cross-functional collaboration, partnering with product, data analytics, and design to improve funnel performance.
What You Bring to the Team
- A bachelor's degree in marketing, communications, or equivalent experience
- 1-4 years of hands-on experience buying mobile app or gaming ads with seven-figure monthly budgets while achieving target KPIs
- Proven ability to scale UA efficiently in a mobile-first or mobile gaming environment
- Strong analytical skills fluent in Excel/Sheets and familiar with tools like MixPanel, Google Analytics, Looker, Tableau, Singular (BI Tools & Attribution Frameworks)
- Experience with MMPs and performance marketing attribution
- Self-starter who thrives on autonomy, with excellent communication skills and attention to detail
- Data-informed mindset and curiosity to test, learn, and iterate quickly
- Bonus: Experience with ASO, web-to-app flows, rewarded traffic, or viral growth strategies
- Personal Attributes
- Creative : A visionary thinker with the ability to develop innovative ideas that align with business goals and resonate with the target audience.
- Efficient : Ability to work strategically and efficiently, optimizing resources to deliver high-quality work within tight deadlines.
- Adaptable : Comfortable working in a fast-paced, remote, and iterative environment.
- Analytical : Passion for turning data into insight and insight into growth.
- Collaborative : Energized by working with creative, product, and data teams.
- Alignment with our core values:
- Accountable : You take ownership of your responsibilities, demonstrating trustworthiness and self-discipline. You are consistent in your work, transparent in your actions, and communicate effectively. You follow through on commitments and strive for continuous improvement.
- Action-driven : Identify what is most important, agree on scope, execute in a timely manner, and drive the greatest impact. You take initiative, roll up your sleeves, and get things done.
- Caring : You genuinely care about yourself and others, our business and craft, our mission and vision, and are passionate in heart and mind. You understand the importance of our team and strive to create a positive, supportive work environment.
- Curious : You focus on the ‘why,’ learn and expand your knowledge, explore new ideas, and generally make things better. You're a lifelong learner with a thirst for knowledge and a constant desire to improve.
- Thorough : Your work is thoughtful, impactful, timely, accurate, and complete. You pay attention to detail, are meticulous, and ensure quality work and compliance.
This role requires a deep understanding of the mobile gaming industry to create targeted and effective advertising content that captures the attention of gamers and enhances brand engagement.
We Believe In the Following Workplace Norms
- Allow OKRs to Guide Us
- Assume Positive Intent
- Agree to Disagree & Commit
- Set New Precedents
- Accomplish More with Less
- Hold Yourself & Others to High Standards
- Speak Up
- Be Resourceful
- Follow the 80/20 Rule
What We Are Offering
- We are a 100% remote-first, global company.
- A competitive compensation package.
- We offer generous perks & benefits to team members.
- Participation in the Company's equity plan (for full-time team members).
- We provide individual bonuses in accordance with our Company Bonus Program.
- Work with energetic, passionate, and results-driven people.
- Celebrate team members' personal and work milestones.
- Bonusly - We useBonusly as a way to recognize and reward team members for their hard work and commitment.
- Weekly Wednesday Get Stuff Done Days (No Meetings).
- Open PTO, generous Company Holidays, and Wellness Days (for full-time team members).
If we just described you and your perfect role, we'd love to talk with you. We have a lot to accomplish this year and look forward to making headway and creating success together
Mode Mobile does not accept/pay fees for unsolicited resumes from third-party agencies/vendors.
Our company is an Equal Employment Opportunity (EEO) employer. We are committed to providing a work environment free of discrimination and harassment. All employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law. We celebrate diversity and strive to create an inclusive environment for all team members.
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Walk me through net new UA campaign test you ran (successful or unsuccessful). What was the hypothesis behind it? How did you set it up (including attribution links/MMP configuration, targeting, creatives, and any pre-launch prep)? How long did it run, and what was your success criteria? What were the results?
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