Marketing Manager

3 days ago

Pasig, Philippines Cepat Kredit Financing Inc. Full time

Overview

Reports directly to the Marketing Division Head, the Marketing Communications Manager leads a team of marketing officer & marketing specialists in the development and execution of integrated marketing campaigns across both online and offline channels. This role is pivotal in enhancing brand visibility, generating high-quality leads, and supporting business growth through strategic multi-channel marketing initiatives that yield measurable results.

Qualifications
  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
  • 3+ years of experience in marketing, with a focus on both online and offline marketing strategies (experience in financial services or fintech is a plus).
  • Excellent communication, negotiation, and relationship-building skills.
  • Proven ability and track record in designing and executing strategic marketing campaigns and programs that effectively drive brand growth, increase revenue, and enhance user acquisition.
  • Experience working with cross-functional teams, external partners, and agencies to enhance marketing efforts.
  • Experience working with OFW communities/clients is an advantage but not necessarily required.
  • Willingness to travel for fieldwork and attend events.
  • Familiarity with marketing analytics tools and software is a plus.
Key Responsibilities

Manages and supervises marketing officer & marketing specialists to achieve targets and directives through the following activities, including but not limited to:

1. Marketing Strategy Development
  • Develop and implement comprehensive marketing strategies to enhance brand visibility, drive user acquisition, and increase revenue across both online and offline channels.
  • Stay current with marketing trends and best practices in both digital and offline spaces, recommending innovative approaches that support business expansion.
2. Campaign Management
  • Manage online marketing initiatives, encompassing social media, online advertising, influencer marketing, email marketing, SEO/SEM/ASO, mobile app marketing, website content, and various other digital channels
  • Oversee offline marketing initiatives such as print advertising, direct mail campaigns, events, trade shows, and public relations.
  • Create compelling marketing content, campaigns and promotions that align with brand positioning and support business growth objectives in both digital and traditional formats.
3. Brand Management
  • Oversee brand positioning and messaging to ensure consistency across all marketing channels.
  • Develop and maintain brand guidelines and ensure adherence across all marketing materials and communications.
  • Monitor brand health and reputation, implementing strategies to enhance brand perception.
4. Performance Measurement and Budget Management
  • Establish metrics and KPIs to measure the effectiveness of marketing campaigns across all channels and their contribution to revenue targets.
  • Allocate the marketing budget effectively across various online and offline channels based on performance analysis and growth potential.
5. Team Leadership and Development
  • Lead and mentor the marketing team, fostering a culture of creativity, collaboration, and accountability.
  • Provide guidance and support in the development of marketing materials and content.
  • Conduct regular performance evaluations and identify training needs for team members.
6. Stakeholder Engagement
  • Conducts cross-department collaborations to align marketing strategies with overall business objectives.
  • Build and maintain relationships with external partners, agencies, and vendors to enhance marketing efforts.
  • Present marketing plans and results to the marketing head, senior management and stakeholders.
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