Marketing Manager

Overview Reports directly to the Marketing Division Head, the Marketing Communications Manager leads a team of marketing officer & marketing specialists in the development and execution of integrated marketing campaigns across both online and offline channels. This role is pivotal in enhancing brand visibility, generating high-quality leads, and supporting business growth through strategic multi-channel marketing initiatives that yield measurable results. Qualifications Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. 3+ years of experience in marketing, with a focus on both online and offline marketing strategies (experience in financial services or fintech is a plus). Excellent communication, negotiation, and relationship-building skills. Proven ability and track record in designing and executing strategic marketing campaigns and programs that effectively drive brand growth, increase revenue, and enhance user acquisition. Experience working with cross-functional teams, external partners, and agencies to enhance marketing efforts. Experience working with OFW communities/clients is an advantage but not necessarily required. Willingness to travel for fieldwork and attend events. Familiarity with marketing analytics tools and software is a plus. Key Responsibilities Manages and supervises marketing officer & marketing specialists to achieve targets and directives through the following activities, including but not limited to: 1. Marketing Strategy Development Develop and implement comprehensive marketing strategies to enhance brand visibility, drive user acquisition, and increase revenue across both online and offline channels. Stay current with marketing trends and best practices in both digital and offline spaces, recommending innovative approaches that support business expansion. 2. Campaign Management Manage online marketing initiatives, encompassing social media, online advertising, influencer marketing, email marketing, SEO/SEM/ASO, mobile app marketing, website content, and various other digital channels Oversee offline marketing initiatives such as print advertising, direct mail campaigns, events, trade shows, and public relations. Create compelling marketing content, campaigns and promotions that align with brand positioning and support business growth objectives in both digital and traditional formats. 3. Brand Management Oversee brand positioning and messaging to ensure consistency across all marketing channels. Develop and maintain brand guidelines and ensure adherence across all marketing materials and communications. Monitor brand health and reputation, implementing strategies to enhance brand perception. 4. Performance Measurement and Budget Management Establish metrics and KPIs to measure the effectiveness of marketing campaigns across all channels and their contribution to revenue targets. Allocate the marketing budget effectively across various online and offline channels based on performance analysis and growth potential. 5. Team Leadership and Development Lead and mentor the marketing team, fostering a culture of creativity, collaboration, and accountability. Provide guidance and support in the development of marketing materials and content. Conduct regular performance evaluations and identify training needs for team members. 6. Stakeholder Engagement Conducts cross-department collaborations to align marketing strategies with overall business objectives. Build and maintain relationships with external partners, agencies, and vendors to enhance marketing efforts. Present marketing plans and results to the marketing head, senior management and stakeholders. #J-18808-Ljbffr