Marketing Manager

4 days ago

Pasig, National Capital Region, Philippines Go Asia Entertainment Full time ₱1,200,000 - ₱2,400,000 per year

JOB SUMMARY:

The Marketing Manager drives brand visibility, market share, and business growth through strategic marketing initiatives. Key responsibilities include analyzing market trends, managing product launches, overseeing e-commerce and digital marketing, and coordinating in-store and print media campaigns. This role also involves budget planning to ensure all activities align with business objectives and maintain brand consistency.

DUTIES & RESPONSIBILITIES:

  • Analyze market trends, consumer preferences, and competition.
  • Design market strategies to enhance brand visibility and market share.
  • Prepare strategic marketing plans aligned with business objectives.
  • Manage product launches from inception to execution.
  • Oversee e-commerce operations and analyze performance metrics.
  • Manage social media, ad campaigns, and email marketing.
  • Assist in marketing planning and budget allocation.
  • Coordinate in-store marketing and mall activities.
  • Plan and execute marketing events.
  • Coordinate print media campaigns.

QUALIFICATIONS:

Education: Bachelor's Degree in Marketing, Business Communication, Advertising/Media, or related field.

Experience: With at least 5+ years of experience in brand management, or related within the retail or consumer goods industry.

Skills:

  • Proficient in Brand Development, Product Management, and Promotion.
  • Skilled in inventory management, visual merchandising, and e-commerce platforms.
  • Strong analytical skills for market, consumer, and competitor insights.
  • Experienced with digital marketing tools, including social media, email, and ad campaigns.
  • Excellent communicator with an eye for brand consistency and visual storytelling.

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