Strategic Marketing and Sales Director

1 week ago

Cebu City, Central Visayas, Philippines LH Paragon, Inc. Full time

Greentree Food Solutions (GFS) , a proud subsidiary of LH Paragon, Inc. (LHPI) , is on the lookout for an experienced and visionary Strategic Marketing and SalesDirector to steer our commercial initiatives. This leadership role will play a vital part in driving business growth, strengthening the brand, and maximizing sales performance across various platforms.

Key Areas of Responsibility:

Sales Leadership

  • Manage and improve daily sales execution across all touchpoints—including dine-in, take-out, delivery apps, and B2B/corporate channels.

  • Develop performance tracking tools, including dashboards and metrics, to assess and enhance sales effectiveness.

  • Launch reward and retention programs that inspire top-tier performance across the sales organization.

Market Development

  • Discover and activate new revenue streams through events, strategic alliances, corporate deals, and local partnerships.

  • Identify untapped customer bases and expand geographic reach.

  • Conduct market research and competitor analysis to guide long-term expansion planning.

Brand & Marketing Strategy

  • Refine and build a consistent brand message that aligns with evolving consumer behavior and market dynamics.

  • Plan and manage 360° marketing campaigns across digital, traditional, and in-store channels.

  • Build and execute initiatives that deepen customer connection and boost loyalty.

Qualifications:

  • Bachelor's degree in Business, Marketing, or related discipline; MBA preferred but not required.

  • 5–10 years of solid experience in sales and marketing, including a minimum of 2 years in a leadership role.

  • Prior exposure to managing multi-location or multi-channel operations within the food, retail, or consumer lifestyle industries.

  • Hands-on knowledge of tools such as CRM platforms, Google Workspace, analytics dashboards, and content management systems.

  • Proven results in digital campaigns, marketing activations, and commercial growth.

  • A creative problem-solver with a data-driven approach and strong execution skills.

  • Adaptable leader who thrives in agile, growing environments and cross-functional collaboration.

Preferred but not required:

  • Background working in startups or scaling businesses.

  • Visual design or brand development experience.

  • Strong network in events, hospitality, or influencer marketing spaces.

What We Offer:

  • Competitive salary package

  • HMO coverage

  • Work-from-home flexibility

  • Professional growth and fast-track promotion opportunities

  • Generous Leave Credits

  • Supportive, forward-thinking work culture

Schedule : Monday to Friday, Day Shift, Flexible Hours

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