
Assistant Digital Marketing Manager
2 weeks ago
Responsibilities
- The Assistant Digital Manager will be responsible for the planning, execution and evaluation of the digital marketing plan for the brand with the end view of realizing short & medium term optimum business growth. This includes Gardenia, retail & trading brands / products.
- Draws up annual strategic & marketing plan for digital marketing relevant to brands’ plans.
- Assists Digital & PR Manager on the planning & monitoring of project targets, budgets, digital & technological trends and recommends appropriate action as they relate to the team’s strategic thrusts.
- Plans, creates, coordinates and implements digital marketing campaigns for Gardenia, Retail & Trading brands
- Develops traffic generating & communication strategies
- Coordinates, implements and monitors promotions, brand partnerships and customer communications including email, mobile, point of sale and other digital and social media platforms and report on results.
- Ensures all digital promotional tasks such as member or winner prizes & competition permits are properly coordinated.
- Creates and coordinates product & other image sample requirements to be used for website, email and other social media sites as deemed necessary.
- Takes lead in the smooth and on-time execution of all digital efforts.
- Assists in the development and monitoring of the company’s online selling platform.
- Monitors & ensures A&P expenses are within approved budget.
- Gathers and analyzes constantly all relevant market data and obtains additional data when necessary.
- Assists in varied administrative duties to support the Marketing department.
- Prepares regular reports and submits to line manager based on agreed timelines (like mancom, project list, brand performance, budget appropriation, and management review).
- Other tasks and duties that may be assigned upon proper coordination and training.
- College graduate of four (4) year course preferably in computer science, marketing or similar degree.
- With 5 years experience in a similar role or within a creative or digital agency would be advantageous though not mandatory.Knowledge of digital & social media marketing and the opportunities it presents.
- Proficient in computer software applications (MS Word, MS Excel, MS Powerpoint; Photoshop, Illustrator and Adobe Premiere)
- With excellent communication, time management, and organizational skills
- Willing to work in Binan, Laguna
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