Events and Sponsorship Lead

I. DUTIES AND RESPONSIBILITIES 1. Event Production • Lead the planning, execution, and post-event analysis of marketing events, scalingfrom intimate roundtables to large conferences, including physical, virtual, andhybrid formats.• Oversee event facets such as registration, logistics, technical requirements,program management, manpower allocation, and budget management.• Collaborate with senior leadership and cross-functional teams to align eventstrategies with business objectives.• Address and document any issues, changes, or directions impacting the project,ensuring effective resolution and communication.• Prepare, monitor, and manage event budgets, ensuring cost efficiency andfinancial accountability. 2. Sales Engagement • Develop and integrate sales engagement strategies within event planning tomaximize lead generation and sales performance.Collaborate closely with sales leadership to align event objectives with sales goals,ensuring real-time feedback, and adaptive strategies to maximize sales performanceduring events.• Implement and oversee sales enablement initiatives during events to driveengagement and results.• Lead sales rallies and other sales-focused events to boost team morale andperformance.• Analyze event metrics and sales data to evaluate the effectiveness of salesengagement efforts and optimize strategies. 3. Sponsorship Management • Set strategic goals for sponsorship initiatives, aligning them with overallmarketing objectives.• Identify and secure high-impact sponsorships through targeted research andcompelling proposals.• Negotiate and manage sponsorship agreements, cultivating long-termrelationships that deliver sustained value for both parties.• Monitor sponsorship performance using key metrics and feedback, and reporton ROI to demonstrate value and impact. 4. Vendor Management • Act as the primary liaison for managing company relations with vendors formarketing projects.• Develop and maintain a robust network of vendors, constantly seekinginnovative partnerships to enhance event quality and drive cost-efficiency.• Oversee vendor accreditation processes and coordinate with Procurement toensure compliance.• Address and resolve vendor-related concerns efficiently, maintaining highstandards of quality and timeliness.• Supervise the production of marketing materials and merchandise, includingevent giveaways and corporate collateral.• Implement cost-saving measures while maintaining budgetary oversight andfinancial accountability. 5. Research and Innovation • Drive innovative ideas to enhance event success and increase attendance.Collaborate with internal and external stakeholders to continuously improve theevent experience.• Stay ahead of industry trends and integrate cutting-edge tools and practices intoevent management.• Lead the adoption of innovative tools and practices into event management,continually researching industry trends and new opportunities for event successand efficiency. 6. Administrative • Oversee the management of Event Management ticket requests, ensuring timelyand effective resolution.• Ensure accurate and timely creation and presentation of weekly and monthlyreports to senior leadership, providing actionable insights and strategicrecommendations.II. QUALIFICATIONS • Bachelor's degree in Marketing, Business, or related field• At least 10 years of experience in event management, with a proven track record ofleading successful events (including physical, virtual, and hybrid formats)• Strong financial acumen and experience managing event budgets anddemonstrating ROI• Extensive experience in sales engagement and enablement strategies• Superior project management skills, with the ability to manage multiple high-stakesprojects independently• Exceptional problem-solving skills, with a proactive and creative approach tochallenges• Excellent communication, presentation, and interpersonal skills, with ademonstrated ability to lead and collaborate across teams• Strong analytical skills, with experience in measuring and optimizing theeffectiveness of sales engagement initiatives.• Preferred but not required: experience or knowledge in technical aspects such aslighting, sound, playback, and familiarity with event management software #J-18808-Ljbffr