Social Media Marketing Manager – Golden Trip

2 weeks ago

Bacolod, Philippines Hopecompass Full time

Key Responsibilities

  • Develop and execute a comprehensive social media marketing strategy tailored to the travel and tourism sector, covering platforms such as Instagram, Facebook, Twitter, TikTok, and more.
  • Create and curate captivating travel-related content, including visuals, videos, blog posts, and user-generated content that showcases our destinations, services, and customer experiences.
  • Cultivate and engage with our online community by responding to comments, messages, and inquiries promptly and in a customer-centric manner.
  • Stay up-to-date with social media trends, algorithms, and travel industry developments to keep our strategies current and effective.
  • Design and implement lead generation campaigns across various channels, including email marketing, content marketing, social media, and strategic partnerships.
  • Identify and segment target audiences to create personalized marketing campaigns that foster engagement and convert prospects into high-quality leads.
  • Collaborate with content creators to craft compelling lead magnets, such as travel guides, exclusive offers, and destination insights.
  • Optimize landing pages, forms, and calls to action to maximize conversion rates and lead quality.
  • Analyze lead generation data and KPIs to continually refine and enhance campaign performance.
Qualifications
  • Bachelor’s degree in Marketing, Communications, or a related field (preferred).
  • Proven experience as a Social Media Marketer with a strong portfolio of travel-related content.
  • Demonstrated expertise in lead generation strategies and techniques within the travel and tourism sector.
  • Deep understanding of social media platforms, algorithms, and travel industry trends.
  • Proficiency in social media management tools and analytics platforms.
  • Strong analytical skills with the ability to translate data into data-driven decisions.
  • Excellent written and verbal communication skills.
  • Detail-oriented and highly organized with the capability to manage multiple projects simultaneously.
  • Creative thinking and a passion for storytelling.
  • Knowledge of SEO, CRM systems, and lead management processes is a plus.
  • A genuine love for travel and the ability to convey the excitement of exploring new destinations and experiences.

Tagged as: Golden Trip, social media jobs, Social Media Marketing Manager jobs

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