Social Media Marketing Manager – Golden Trip

3 weeks ago

Bacolod, Philippines Hopecompass Full time

Key Responsibilities Develop and execute a comprehensive social media marketing strategy tailored to the travel and tourism sector, covering platforms such as Instagram, Facebook, Twitter, TikTok, and more. Create and curate captivating travel-related content, including visuals, videos, blog posts, and user-generated content that showcases our destinations, services, and customer experiences. Cultivate and engage with our online community by responding to comments, messages, and inquiries promptly and in a customer-centric manner. Stay up-to-date with social media trends, algorithms, and travel industry developments to keep our strategies current and effective. Design and implement lead generation campaigns across various channels, including email marketing, content marketing, social media, and strategic partnerships. Identify and segment target audiences to create personalized marketing campaigns that foster engagement and convert prospects into high-quality leads. Collaborate with content creators to craft compelling lead magnets, such as travel guides, exclusive offers, and destination insights. Optimize landing pages, forms, and calls to action to maximize conversion rates and lead quality. Analyze lead generation data and KPIs to continually refine and enhance campaign performance. Qualifications Bachelor’s degree in Marketing, Communications, or a related field (preferred). Proven experience as a Social Media Marketer with a strong portfolio of travel-related content. Demonstrated expertise in lead generation strategies and techniques within the travel and tourism sector. Deep understanding of social media platforms, algorithms, and travel industry trends. Proficiency in social media management tools and analytics platforms. Strong analytical skills with the ability to translate data into data-driven decisions. Excellent written and verbal communication skills. Detail-oriented and highly organized with the capability to manage multiple projects simultaneously. Creative thinking and a passion for storytelling. Knowledge of SEO, CRM systems, and lead management processes is a plus. A genuine love for travel and the ability to convey the excitement of exploring new destinations and experiences. Tagged as: Golden Trip, social media jobs, Social Media Marketing Manager jobs #J-18808-Ljbffr

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