Direct Response Media Buyer

2 weeks ago

Zamboanga City, Philippines Purely Optimal Full time

Overview

We are scaling multiple fast-growth brands across supplements, telehealth, travel subscriptions, tech, and AI/automation and we're looking for a world-class Direct Response Media Buyer who thrives on owning the entire customer acquisition funnel from ad click to conversion. This role is not just a media buying role—it’s the CRO, strategist, and performance marketer responsible for crafting, testing, and scaling full-funnel systems that convert cold traffic into customers across Facebook/Instagram, Google, and TikTok Shop. We’re seeking a true direct response specialist who can write high-converting copy, build optimized funnels, and scale paid traffic profitably.

What You’ll Own
  • Media Buying Across Paid Social + Search: Plan, launch, and scale campaigns on Meta (Facebook/IG), Google, and TikTok Shop; daily analysis of campaign performance to optimize creative, audiences, bidding, and spend; ruthless focus on ROAS, CAC, and LTV
  • Conversion Rate Optimization + Funnel Strategy: Own and optimize full funnel architecture—landing pages, advertorials, checkout flows, upsells; lead A/B tests across pages, hooks, CTAs, and offers; turn performance data into actionable testing roadmaps
  • Direct Response Copywriting That Sells: Write (or guide) ads, headlines, lead-ins, advertorials, and VSL scripts that drive conversions; match copy angles to customer psychology and platform behavior
  • Funnel + Offer Creation: Architect new funnels from scratch to launch new products or verticals (supplements, telehealth, etc.); coordinate landing page design, copy, and structure with internal or external designers; leverage proven DR frameworks to continuously launch and test new offers
  • Ownership & Strategic Growth Leadership: Set KPIs, manage budgets, and hold yourself accountable to results; collaborate closely with founders and marketing leadership; build and eventually lead a small performance team as we scale
Requirements WHAT YOU BRING
  • Expert in Paid Social (Meta, TikTok) and Google Ads
  • 2-5+ years of hands-on media buying with proven results
  • Experience managing 6-7 figure budgets with measurable growth outcomes
  • Direct Response Copywriting + CRO Mastery: You can write, test, and optimize ads, landing pages, and funnel copy that converts; deep experience running A/B tests and optimizing every stage of the funnel
  • Funnel Builder with Results: You’ve built landing pages, VSL funnels, and lead gen flows from scratch—using tools like ClickFunnels, Webflow, HighLevel, Unbounce, or similar; bonus if you’ve launched offers in supplements, telehealth, or consumer SaaS
  • Strategic + Tactical: You think like a CMO but execute like a performance operator; you don’t wait for creative assets or landing pages—you build them yourself or drive the process forward
  • Self-Starter with High Standards: You thrive in fast-paced, entrepreneurial environments; you own your outcomes, track your metrics, and move fast
Benefits
  • Competitive base salary + performance bonuses tied to growth
  • Multi-brand exposure across supplements, telehealth, AI/automation, and more
  • Take full ownership of campaigns, funnels, and growth strategy—no red tape
  • Join a fast-paced, performance-driven team that rewards results
  • Opportunity to grow into Head of Growth or CMO-level role as we scale
Seniorities & Employment
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Advertising
  • Industries: IT Services and IT Consulting
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