Marketing Lead, Southeast Asia

Overview

We Put the World on Vacation Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

The primary role of this position is to assist the Marketing Manager in accelerating revenue growth through strategized and targeted marketing activities which drive activation, engagement, customer satisfaction and web traffic for the Southeast Asia region. The primary focus is to work closely with key business stakeholders to align all goals and engage members and affiliates via through-the-line marketing to meet and/or exceed revenue and retention targets. The Southeast Asia Marketing Lead is a dynamic marketing professional who is responsible for developing and executing strategic marketing plans to drive brand awareness, customer engagement, and revenue growth across the Southeast Asia region. This role involves a blend of creative and analytical skills to manage marketing campaigns, staying abreast of the latest trends in the market, and collaborate with cross-functional teams. The Southeast Asia Marketing Lead is also required to ensure a consistent brand positioning and communication style to provide members and affiliates with a consistent and Wow experience. He or she will also work with their fellow regional marketing leads and the Marketing Operations team to produce and execute RCI’s monthly campaign calendars to achieve the overall Marketing department’s targets for offline and online channels.

• Assist the Marketing Manager in accelerating revenue growth through strategized and targeted marketing activities for the Southeast Asia region.
• Collaborate with key business stakeholders to align goals and engage members and affiliates via through-the-line marketing to meet revenue and retention targets.
• Develop and execute strategic marketing plans to drive brand awareness, customer engagement, and revenue growth across Southeast Asia.
• Manage marketing campaigns with a blend of creative and analytical skills, staying abreast of market trends and collaborating with cross-functional teams.
• Ensure consistent brand positioning and communication style to provide members and affiliates with a consistent experience.
• Work with regional marketing leads and the Marketing Operations team to produce and execute monthly campaign calendars for offline and online channels.

• Excellent verbal and written communication skills.
• Excellent critical-thinking skills.
• Experience in working as part of a marketing team that adopts an omni-channel approach.
• Passion for creative content creation.
• Knowledge of membership-based marketing practices to increase retention and transaction propensity.
• Demonstrated high-level business acumen with the ability to think strategically and creatively.
• Ability to manage multiple projects and deadlines with limited resources.
• Understanding of business drivers including ability to manage metrics for achievement of departmental goals.
• Strong internal and external customer service focus.
• Direct Marketing experience and ability to demonstrate experience in “response driven” marketing.
• Demonstrated initiative in introducing new concepts or ideas.
• Results-oriented approach to delivering quality outcomes.
• Proven ability to work cross-functionally for achievement of overall business objectives.

• Bachelor’s degree in business, Marketing or Communications.
• A proven, progressive track record of at least 6 years in marketing, digital and management experience.
• Ability to deal with competing priorities, a fast-paced work environment, and reporting deadlines.
• Solid analytical and problem-solving skills.
• Ability to speak regional languages is a plus i.e. Tagalog, Vietnamese, Malay, Chinese, and Thai.

Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We\'re always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.

We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to , including the title and location of the position for which you are applying.