Direct Ads Team Lead

4 days ago

Philippines TATE ASIA Full time $104,000 - $130,878 per year

Summary:

Our client is a dynamic and fast-growing company with a strong presence in the online gaming and digital entertainment industry. Their mission is to deliver innovative, data-driven, and culturally relevant gaming experiences tailored to the global market. They are currently expanding the team and seeking experienced and passionate professionals to join them in multiple roles.

About the role:

Responsible for formulating and executing advertising strategies (Facebook, TikTok, Google Ads/DV360, Programmatic DSP, etc.), managing multi-million USD budgets, ensuring CPA/ROAS/ROI targets are met, and supporting rapid user growth objectives.

Industry Background: Overseas internet gaming / real-money gaming (iGaming)

Role and Responsibilities:

  • Develop and execute paid advertising strategies, optimizing CPA/CPFD across local channels such as Facebook, TikTok, Google, ad networks, and Programmatic DSP.

  • Lead the advertising team in daily optimizations to ensure CPA, ROAS, and ROI targets are achieved.

  • Build and maintain data tracking and attribution systems for ad campaigns, utilizing tools like Adjust/AppsFlyer, Firebase, GA4, and GTM for event tracking, postback configuration, deep linking, etc.

  • ⁠Leverage BI dashboards and A/B testing to optimize ad creatives, targeting, and landing pages, continuously improving conversion rates and user retention.

  • ⁠Analyze competitor advertising trends and adjust strategies in a timely manner to maintain a competitive edge.

Requirements:

  • ⁠Bachelor's degree or higher, preferably in Marketing, Advertising, Business, Statistics, Data Analysis, or related fields.

  • 3+ years of experience in digital advertising management, with a background in iGaming/real-money gaming preferred.

  • Proficiency in major advertising platforms (Meta/TikTok/Google Ads/DV360/DSP, etc.) and optimization techniques, with experience managing multi-million USD budgets.

  • ⁠Familiarity with attribution and data analysis tools such as Adjust/AppsFlyer, Firebase, GA4, and GTM.

  • Strong team management and cross-cultural communication skills

  • Familiarity with major media channels, local media, OEM, and eWallet channels in Southeast Asia (especially the Philippines).

Specialization

:Sales / Business Development

Type of Employment

:Permanent

Minimum Experience

:Fresher

Work Location

:Philippines

  • Team Lead, Broker And Direct Channel

    22 hours ago

    , Metro Manila, Philippines Buscojobs Full time

    Overview The Team Lead for Broker and Direct is a sales function responsible for bringing sales through corporate clients in the bancassurance channel. The Team Lead will manage the Corporate Solutions Team of Broker and Direct, activate all brokers, and grow the sales portfolio of the direct channel. The Team Lead shall implement and execute business...

  • Google Ads Manager

    6 days ago

    , , Philippines Easy Outsource Full time

    Direct message the job poster from Easy Outsource We are seeking a highly skilled Google Ads professional to take over an existing account and scale it aggressively. Campaigns are already live, and now we need an expert who can optimize, refine, and maximize performance quickly. Responsibilities Audit current campaigns and identify opportunities for faster...

  • Performance-Driven Google

    21 hours ago

    , , Philippines Love Strategies, Inc. Full time

    Performance-Driven Google & YouTube Ads Strategist We are seeking a Performance-Driven Google & YouTube Ads Strategist to own, lead, and scale our paid YouTube and Google traffic strategy for a high-growth B2C high-ticket coaching business. This role is responsible for the strategy, execution, and optimization of Google Ads and YouTube Ads campaigns with a...

  • Senior Performance Ad Creative Strategist – Direct Response Ads

    21 hours ago

    , Oriental Mindoro, Philippines Buscojobs Full time

    Senior Performance Ad Creative Strategist Posted today Job Description Global-Link MP Events International, Inc. is an events and marketing agency since 2002. We are a subsidiary of MP International Pte. Ltd., one of the top event organizers in Singapore, and part of the Pico Group, an award-winning brand activation agency operating in 41 cities worldwide....

  • Paid Ads Specialist

    7 days ago

    Philippines EC Group Full time ₱144,000 - ₱576,000 per year

    Location: Remote / Work From HomeType: Full-Time, Immediate StartSalary: ₱70,000 – ₱100,000 + Commission & BonusesExperience Required: 4–5 Years in Paid Ads Campaign Management (Google Ads, Meta Ads & other platforms)About UsElite Corporation Group (ECG) is a global marketing and digital growth company dedicated to helping businesses, personal...

  • Ads Campaign Specialist

    23 hours ago

    , Metro Manila, Philippines Cyberbacker Careers Full time

    Overview The Ads Campaign Specialist is responsible for planning, executing, and optimizing paid advertising campaigns that drive both client acquisition and applicant conversion. This role manages campaigns across platforms such as Google, Facebook, Instagram, and others, ensuring every ad is targeted, measurable, and impactful. The Ads Campaign Specialist...

  • Team Lead

    1 week ago

    , , Philippines Jones Lang LaSalle Incorporated Full time

    **JLL empowers you to shape a brighter way**.Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where...

  • Direct Message Marketing Specialist

    4 days ago

    Philippines REMOTE STAFF, INC. Full time ₱60,000 - ₱120,000 per year

    JO 16013 | Direct Message Marketing SpecialistJob Status:Part Time (20 hours/week)Work Schedule: Monday to Friday 9:00 AM - 1:00 PM AEST (7:00 AM-11:00 AM PHT)Why Choose Remote Staff?100% Work from Home. No office-based setups. Manage your time efficiently and enjoy work-life balance.17+ years in the remote work industry. We've helped more than 8K...

  • Facebook Ads Creatives Specialist

    4 days ago

    Philippines Local Visibility Full time ₱840,000 - ₱864,000 per year

    Greetings from Local Visibility. We are your future workplace filled with collaboration, growth, and creativity. We are looking for a Paid Social Creative Specialist to join our dynamic team and help us deliver high-performing ad creatives for clients in the US and Canada.About Us:Local Visibility is a digital marketing agency specializing in lead generation...

  • Team Lead, Account Management

    2 weeks ago

    , , Philippines Dynata Full time

    Team Lead, Account Management page is loaded## Team Lead, Account Managementremote type: Hybrid (in-office / remote mix)locations: Philippines (Cebu)time type: Full timeposted on: Posted Yesterdayjob requisition id: REQ12488**Responsibilities:** Train and develop account managers to constantly improve and become consultative sales professionals....