Direct Ads Team Lead

5 days ago

Philippines TATE ASIA Full time $104,000 - $130,878 per year

Summary:

Our client is a dynamic and fast-growing company with a strong presence in the online gaming and digital entertainment industry. Their mission is to deliver innovative, data-driven, and culturally relevant gaming experiences tailored to the global market. They are currently expanding the team and seeking experienced and passionate professionals to join them in multiple roles.

About the role:

Responsible for formulating and executing advertising strategies (Facebook, TikTok, Google Ads/DV360, Programmatic DSP, etc.), managing multi-million USD budgets, ensuring CPA/ROAS/ROI targets are met, and supporting rapid user growth objectives.

Industry Background: Overseas internet gaming / real-money gaming (iGaming)

Role and Responsibilities:

  • Develop and execute paid advertising strategies, optimizing CPA/CPFD across local channels such as Facebook, TikTok, Google, ad networks, and Programmatic DSP.

  • Lead the advertising team in daily optimizations to ensure CPA, ROAS, and ROI targets are achieved.

  • Build and maintain data tracking and attribution systems for ad campaigns, utilizing tools like Adjust/AppsFlyer, Firebase, GA4, and GTM for event tracking, postback configuration, deep linking, etc.

  • ⁠Leverage BI dashboards and A/B testing to optimize ad creatives, targeting, and landing pages, continuously improving conversion rates and user retention.

  • ⁠Analyze competitor advertising trends and adjust strategies in a timely manner to maintain a competitive edge.

Requirements:

  • ⁠Bachelor's degree or higher, preferably in Marketing, Advertising, Business, Statistics, Data Analysis, or related fields.

  • 3+ years of experience in digital advertising management, with a background in iGaming/real-money gaming preferred.

  • Proficiency in major advertising platforms (Meta/TikTok/Google Ads/DV360/DSP, etc.) and optimization techniques, with experience managing multi-million USD budgets.

  • ⁠Familiarity with attribution and data analysis tools such as Adjust/AppsFlyer, Firebase, GA4, and GTM.

  • Strong team management and cross-cultural communication skills

  • Familiarity with major media channels, local media, OEM, and eWallet channels in Southeast Asia (especially the Philippines).

Specialization

:Sales / Business Development

Type of Employment

:Permanent

Minimum Experience

:Fresher

Work Location

:Philippines

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