SEO Manager

Overview We are seeking an experienced SEO Manager with a strong background in the I-gaming industry to lead our search engine optimization initiatives across multiple projects. This role requires a strategic thinker who can drive organic growth while managing complex, multi-site SEO campaigns in a highly competitive and regulated environment. Responsibilities SEO Strategy & Management: Develop and execute comprehensive SEO strategies for multiple I-gaming brands and projects simultaneously; conduct thorough keyword research and competitive analysis specific to gaming, sports betting, and casino verticals; optimize website architecture, content, and technical elements to improve search rankings; monitor and analyze SEO performance metrics, providing regular reports and actionable insights; stay current with search engine algorithm updates and industry best practices Team Leadership & Project Management: Coordinate cross-functional collaboration with development, content, and marketing teams; manage multiple concurrent SEO projects, ensuring timely delivery and quality standards; allocate resources effectively across different projects; establish and maintain SEO workflows, processes, and documentation I-Gaming Expertise: Navigate complex regulatory requirements and compliance considerations across different jurisdictions; understand geo-targeting strategies for various markets and licensing restrictions; develop content strategies that balance user engagement with responsible gaming messaging; implement SEO tactics suitable for high-competition gaming keywords and affiliate marketing Technical SEO & Analytics: Perform comprehensive technical SEO audits and implement improvements; collaborate with development teams on website performance optimization; set up and maintain tracking systems using Google Analytics, Search Console, and specialized SEO tools; analyze user behavior data to inform SEO and content strategies Process: Initial HR Call; Test Task; Call with the Manager & Team Requirements Experience Requirements Minimum 3+ years in managerial or senior leadership positions in SEO or digital marketing Proven experience in the I-gaming industry (online casino, sports betting, or related gaming verticals) Demonstrated success managing multiple SEO projects simultaneously Track record of achieving measurable organic traffic growth and ranking improvements Technical Skills Advanced knowledge of SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.) Proficiency in Google Analytics, Google Search Console, and Understanding of HTML, CSS, and basic JavaScript for SEO implementation Experience with content management systems and SEO plugins Familiarity with international SEO and hreflang implementation Industry Knowledge Deep understanding of I-gaming regulations and compliance requirements Knowledge of affiliate marketing dynamics in the gaming industry Awareness of responsible gaming practices and their impact on content strategy Understanding of payment processing and licensing considerations affecting SEO Leadership & Soft Skills Strong project management and organizational abilities Excellent communication and presentation skills Analytical mindset with strong problem-solving capabilities Ability to work in fast-paced, deadline-driven environments Experience managing remote or distributed teams (preferred) Benefits Performance-based bonuses tied to SEO KPIs Comprehensive benefits package Professional development opportunities Flexible working arrangements Opportunity to work with cutting-edge gaming brands Seniority level Mid-Senior level Employment type Full-time Job function Marketing Industries IT Services and IT Consulting Additional notes: This description has been refined to remove unrelated boilerplate and ensure clear, job-focused content. #J-18808-Ljbffr